Google Business Profile (GBP) attributes serve as specific identifiers business owners employ to boost their presence in local search results by highlighting distinctive services and features.
GBP attributes include accessibility, activities, amenities, crowd, lodging options, dining options, highlights, and offerings. These attributes provide valuable information to potential customers and contribute to a more comprehensive understanding of your business.
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Types OF Google Business Profile Attributes
Within a GBP listing, attributes fall into factual and subjective categories.
Factual attributes are controlled by the business owner, allowing them to manage and update these details. On the other hand, subjective attributes rely on user opinions collected by Google from individuals who have visited the business. It’s important to note that businesses cannot modify or influence these subjective attributes.
Examples of subjective attributes include opinions on the popularity of the business, its suitability for groups, its casual or cosy ambience, and whether it’s kid-friendly.
This guide will predominantly concentrate on factual attributes, as these are the aspects that businesses can modify within the GBP platform.
The selection of GBP attributes available to you depends on your primary business category and the country in which your business is operating. For example, a Thai restaurant will have attributes relating to dining options, highlights, parking spaces, payment options, service options, etc.
Sometimes, Google may also update the attributes for you, and you can accept their suggestions if the information is accurate or edit them if they aren’t.
Optimising Your Google Business Profile in 5 Simple Steps
The greater the level of detail in a listing with attributes, the higher the likelihood that the listing may achieve a ranking for a particular targeted search using an attribute modifier. For instance, searches such as [accessible restaurants near me], [pet-friendly restaurants in KL], or [PJ hotels with free wifi] demonstrate the impact of specific attributes on search visibility.
To optimise your Google Business Profile with attributes, follow these steps:
1. Sign in to Google My Business: Ensure you are logged in to your Google My Business account.
2. Click ‘Edit Profile’: Access the business profile you wish to manage.
3. Navigate to ‘More’ in the pop-up menu.
4. Locate the section you would like to edit. Hover over to the wording, and the pencil sign will appear. Click on it to make changes.
5. Update Attributes: Add or modify attributes that accurately describe your business and click ‘Save’ to update the changes.
Conclusion
To enhance the visibility of your business in local searches, you should provide potential customers with detailed and accurate information about your establishment’s unique qualities and offerings. Regular updates and engagement with customer suggestions contribute to a dynamic and informative Google Business Profile.
You will find these articles helpful for your GBP optimisations:
Or engage our SEO services in Malaysia and leave it to the specialists to boost your local search ranking.
