10 Key Website Elements to Drive Corporates’ High Conversions

In today’s digital-first world, a website is necessary for corporate businesses, startups and individuals looking to build an online presence. Your website is often the first impression people have of your brand that attracts visitors, keeps them engaged, and converts them into customers.

For Malaysian businesses, whether you’re in retail, F&B, finance, logistics, or tech, a well-optimised website can significantly impact your brand credibility, lead generation, and revenue growth. 

You can turn your website into a powerful business tool by incorporating website design elements.

Let’s explore the 10 website elements (with examples) that can help drive high conversions for your business in Malaysia.

Key Takeaways

• Clear Value Proposition – Instantly communicate what your business offers and why it stands out.
• User-Friendly Site Navigation – Ensure easy access to key pages with a clear, intuitive menu.
• High-Quality Visual Design – Use professional design elements to build trust and engagement.
• Compelling Call-to-Action (CTA) – Guide visitors toward desired actions with persuasive CTAs.
• Fast Loading Speed – Optimise performance to prevent user drop-offs and improve SEO.
• Mobile Responsiveness – Ensure a seamless browsing experience across all devices.
• Trust Signals and Social Proof – Display testimonials, certifications, and secure payment icons.
• SEO Optimisation for Visibility – Improve search rankings to attract and retain organic traffic.
• Interactive and Engaging Content – Use videos, quizzes, and chatbots to enhance user experience.
• Secure and Seamless Checkout or Contact Process – Simplify transactions and inquiries to reduce abandonment.

1. Clear Value Proposition

When a visitor lands on your website, they should immediately understand what your business does and why it’s valuable to them.

This is known as your value proposition—a clear, compelling statement that tells potential customers what you offer, how it benefits them, and why they should choose you over competitors.

Why It Matters for Malaysian Businesses

In Malaysia’s competitive business landscape, customers have many choices. People won’t stay on your website if they don’t quickly see what’s in it for them.

A study by Hajar. et. al (2024) found a moderate positive relationship between website characteristics and online shopping behaviour among Malaysian consumers due to clear value propositions that influence purchasing decisions.

So, your value proposition needs to be clear, direct, and impactful right from the start.

Best Practices for a Strong Value Proposition

A strong value proposition must clearly communicate your business’s unique benefits, setting you apart from competitors and convincing customers why they should choose you.

• Keep it simple & specific – Avoid jargon and complex wording. Instead, use a straightforward statement that highlights your main benefit.
• Make it visible – Your value proposition should be placed above the fold (visible without scrolling).
• Use a strong headline – A powerful one-liner that grabs attention.
• Support it with a subheading – A short sentence that further explains your offering.
• Add visual elements – Icons, images, or short videos can help reinforce your message.

Example: How a Clear Value Proposition Boosted a Business Consultancy Firm

For a business consultancy in Malaysia, Newnormz crafted this compelling value proposition:

Headline: Empowering Businesses with Expert Consultancy & Strategic Solutions Subheading: Helping businesses navigate compliance, optimize operations, and achieve sustainable growth with tailored consultancy services.

This clear, benefit-driven message immediately tells visitors what the company does and why they should trust them.

2. User-Friendly Site Navigation

A website’s navigation is like a roadmap—if it’s confusing or cluttered, visitors will struggle to find what they’re looking for and may leave.

A well-structured, easy-to-use navigation menu ensures that users can quickly access the information they need, whether it’s your services, pricing, or contact details.

In 2024, Crucible reported that 88% of users are unlikely to return to a website due to lack of navigation, which means potential customers could turn to your competitors if they can’t find what they need within seconds.

So, a clear and structured navigation system can greatly improve user experience and conversion rates.

Best Practices for an Effective Website Navigation

A well-structured website navigation ensures visitors can easily find what they need, improving user experience, engagement, and search rankings.

• Keep It Simple – Use clear labels like “Home,” “Services,” “About Us,” and “Contact” instead of confusing jargon.
• Limit Menu Items – Avoid overwhelming users with too many options; stick to the essentials.
• Use Breadcrumbs – Help users track where they are on your website to easily navigate back.
• Ensure Mobile Responsiveness – Menus should be easy to use on all screen sizes, including smartphones and tablets.
• Include a Search Function – For larger websites, a search bar helps users find specific information quickly.

Example: Optimised Navigation for a Parking Management

For a Malaysian parking management, Newnormz designed a clear and intuitive navigation system to improve user experience and accessibility, ensuring that potential customers could easily find information about parking solutions, service offerings, and application processes.

Key Enhancements

• Structured Dropdown Menu: Organised services into clear categories such as Car Park Management, Cashless Parking System, and Seasonal Parking, making it easier for users to navigate.
• Highlighted Key Services: Used bold yellow text to emphasize important offerings like Cashless Parking System, directing user attention effectively.
• Enhanced Call-to-Action Visibility: Placed a green “Season Application” button in the top-right header to encourage user engagement and ease access to application forms.
• Responsive & Mobile-Friendly Design: Ensured smooth navigation across desktop and mobile devices, improving usability for on-the-go users.
• Improved Readability & Contrast: Used black and yellow color schemes to enhance menu visibility, preventing users from missing important sections.

Results: Users found services and information more efficiently. More users interacted with services and applied for parking solutions.A well-structured menu helped search engines crawl service pages more effectively.

3. High-Quality Visual Design

Your web layout design online is the first thing visitors notice—it sets the tone for your brand and influences whether users stay or leave.

A visually appealing and well-structured website builds credibility, trust, and engagement, which are essential for driving conversions.

In Malaysia’s fast-growing digital space, businesses in e-commerce, finance, healthcare, and services need to stand out online. 

Jumix Design’s study shows that 38% of users will leave a website if the content or layout is unattractive, so having a well-designed and navigable site.

A professional, modern design can increase time spent on-site, improve credibility, and boost conversions.

Best Practices for a High-Quality Visual Design

A high-quality content page design enhances user experience, builds trust, and keeps visitors engaged, increasing the chances of conversion and brand credibility.

• Use a Professional, Brand-Aligned Colour Scheme – Colours should reflect your business identity and evoke the right emotions.
• Maintain Visual Hierarchy – Organise content using fonts, spacing, and contrast to guide users toward key information.
• Optimise Images & Videos – High-resolution visuals must be compressed to ensure fast loading speeds.
• Use White Space Effectively – Clean, uncluttered designs make content easier to read and navigate.
• Ensure Consistency – Fonts, button styles, and layouts should remain consistent across all pages.

Example: Elevating an Eco-Friendly Contest on the Website

For the travel agency’s photo contest, Newnormz designed a visually engaging and eco-friendly-themed website to attract participants and enhance engagement.

The goal was to create a fun, interactive, and highly appealing design that encouraged users to join the contest while reinforcing the brand’s sustainability message.

Key Enhancements

• Eco-Themed Color Palette – Used a fresh green and blue colour scheme to emphasize the campaign’s focus on sustainability and environmental consciousness.
• Playful Mascot Illustrations – Featured the bear mascots engaging in eco-friendly activities to create a sense of fun and relatability.
• Dynamic Typography & Eye-Catching Headline – The contest title, “PHOTO CONTEST”, was designed with bold, playful fonts to grab attention while maintaining readability.
• Engaging Visual Hierarchy – The “21 Days Challenges” section was highlighted at the center, ensuring visitors immediately understand the contest’s key element.
• Interactive Call-to-Action Buttons – Used vibrant green buttons with clear CTAs like “PARTICIPATE NOW!”, making it easy for users to take action.
• Well-Structured Timeline – The submission dates, lucky draws, and award ceremony were clearly presented in visually distinct boxes, ensuring users could quickly grasp key dates.

Results: The engaging design encouraged more users to sign up and submit their photos. The fun, colorful, and interactive elements kept visitors on the page longer, increasing dwell time. The consistent green and environmental theme reinforced the brand’s commitment to sustainability.

4. Compelling Call-to-Action (CTA)

A Call-to-Action (CTA) is one of the most critical elements on a website.

It directs visitors to a specific action—whether signing up, requesting a quote, or making a purchase.

A strong CTA grabs attention, encourages engagement, and boosts conversion rates.

Malaysian consumers are increasingly engaging with online businesses, but without a clear and persuasive CTA, they may browse without taking any action.

Wisernotify highlighted that using a specific, clear CTA can increase conversion rates by 161%, emphasising the impact of well-crafted CTAs on user engagement.

So having an optimised CTA can increase leads, sales, and customer engagement.

Best Practices for a Strong CTA

A strong CTA guides visitors toward action, using clear, persuasive language, strategic placement, and eye-catching design to maximise conversions.

• Use Action-Driven Words – Phrases like “Get Started,” “Request a Quote,” or “Book a Consultation” create urgency.
• Make It Highly Visible – Position CTAs above the fold and throughout the site to keep them accessible.
• Use Contrasting Colours – Ensure the CTA button stands out from the background.
• Minimise Distractions – Keep the focus on the CTA by reducing unnecessary elements.
• Test Different Variations – A/B testing helps determine which CTA versions perform best.

Example: Optimising CTAs for a Skincare Brand

Newnormz designed a clear, persuasive, and visually compelling call-to-action (CTA) for a skincare brand to encourage potential customers to engage with the brand and take action. The goal was to create an inviting experience that motivates users to inquire about personalised skincare solutions while reinforcing the brand’s credibility.

Key Enhancements

• Strong, Actionable CTA Text – Used “Transform Your Skin Today” as the main CTA heading, creating an emotional and results-driven appeal.
• Minimalist & Elegant Design – The clean, neutral-toned background allows the CTA button to stand out while maintaining a luxury skincare aesthetic.
• Contrasting CTA Button – The warm brown “Contact Us” button is highly visible against the light background, drawing immediate attention.
• Persuasive Supporting Text – The subtext “Ready to elevate your skincare routine? Contact us now to discover your personalized solution.” adds a sense of exclusivity and urgency.
• Trust-Boosting Achievements Section – Positioned above the CTA, the “Our Achievements” section showcases 20+ years of experience, scientifically driven products, and proven benefits, reinforcing brand credibility.

Results: More users clicked on the CTA and reached out for consultations. The visually appealing and informative layout kept visitors engaged longer on the page. By combining a compelling CTA with credibility-driven statistics, users felt more assured in reaching out for skincare solutions.

5. Fast Loading Speed

Website speed is a crucial factor in user experience and conversions.

Visitors leave before seeing your content if your website takes too long to load.

A slow website frustrates users and affects your SEO rankings and business credibility.

With Malaysia’s growing reliance on mobile and high-speed internet, users expect websites to load within 3 seconds.

Think with Google reported that 53% of mobile users abandon a site if it takes longer than 3 seconds to load.

For businesses, a fast-loading website ensures that customers stay, browse, and complete transactions smoothly.

Best Practices for Improving Website Speed

Optimising website speed enhances user experience, boosts SEO rankings, and reduces bounce rates.

• Optimise Images & Videos – Compress large files without sacrificing quality.
• Use a Content Delivery Network (CDN) – Ensures faster content delivery across regions.
• Enable Browser Caching – Reduces load times for returning visitors.
• Minimise HTTP Requests – Remove unnecessary scripts and plugins that slow down loading.
• Use Lightweight Code – Optimise CSS, JavaScript, and HTML for efficiency.

Example: Speed Optimisation for a Psychology Service Website

Newnormz Newnormz implemented a comprehensive page speed optimization strategy to enhance website performance, user experience, and SEO rankings. The goal was to reduce load times, improve Core Web Vitals, and ensure a faster browsing experience for both mobile and desktop users.

Key Enhancements

• Image & Media Optimization – Compressed images and optimized formats, reducing file sizes without compromising quality, leading to faster page rendering.
• Minimised JavaScript & CSS – Removed unnecessary scripts and unused CSS, reducing total blocking time and improving responsiveness.
• Server & Hosting Optimisation – Upgraded to a high-speed hosting solution with better caching mechanisms, reducing server response time.
• Lazy Loading for Non-Essential Elements – Enabled lazy loading for images and videos, ensuring only on-screen content loads first, improving initial page load speed.
• Efficient Caching & CDN Implementation – Integrated a Content Delivery Network (CDN) and browser caching to serve content faster across multiple locations.

Results: Performance score increased from 81 to 94, reducing mobile load times. Performance score improved to 94, with faster First Contentful Paint (FCP) dropping from 1.7s to 0.5s. Higher scores in SEO (from 77 to 85) and Best Practices (from 71 to 74) contributed to better search visibility. Faster loading speeds led to a 30% reduction in bounce rates, ensuring users stayed longer on the site.

6. Mobile Responsiveness

It’s essential to have a mobile-responsive website as more Malaysians access websites via smartphones and tablets.

A mobile-friendly design ensures that your website automatically adjusts to different screen sizes, providing a smooth and enjoyable browsing experience.

According to the Digital 2024: Malaysia by Data Reportal, as of January 2024, Malaysia boasts an internet penetration rate of 97.4%, with 33.59 million internet users. Comscore highlighted that 33% of respondents in the 15 – 24 age group rely solely on mobile devices for their internet activities.

So a mobile-optimised website is crucial to keeping visitors engaged and driving conversions.

Best Practices for Mobile Optimisation

Effective mobile optimisation enhances usability, boosts engagement, and ensures smooth browsing across devices. 

• Use a Mobile-First Design – Design your website with mobile users in mind first, then scale up for desktops.
• Ensure Fast Loading Speeds – Optimise images, reduce unnecessary scripts, and use caching for better performance.
• Make Buttons & Text Tap-Friendly – Buttons should be large enough for easy tapping, and text should be readable without zooming.
• Implement Responsive Page Layout – Use flexible grids and scalable images that adjust to different screen sizes.
• Test Across Multiple Devices – Ensure your website looks and functions well on various screen sizes and operating systems.

Example: Mobile Optimisation for a Health Supplement E-Commerce Store

A health supplement e-commerce store is looking to improve accessibility, enhance product visibility, and optimise the checkout process for increased sales. Newnormz enhanced the mobile responsiveness of its e-commerce website to ensure a smooth, fast, and user-friendly shopping experience for mobile users.

Key Enhancements

• Fully Responsive Design – Optimised the product display to fit different mobile screen sizes, ensuring a seamless browsing experience.
• Touch-Friendly Navigation – Adjusted button sizes and spacing for effortless scrolling and tapping, making it easier for users to browse products and add them to the cart.
• Fast-Loading Mobile Pages – Compressed images and optimized scripts to enhance page speed, ensuring faster load times even on slower networks.
• Sticky Navigation & Easy Checkout Access – Kept essential elements like the cart, login, and menu accessible at all times for a smoother user journey.
• Clear Product Listings & Pricing – Designed an intuitive layout with bold text, pricing visibility, and product highlights to boost user engagement.

Results: Faster and more convenient navigation encouraged higher conversions from mobile users. Optimisations led to reduced page loading delays, improving user retention. The improved checkout accessibility made it easier for users to complete their purchases, reducing drop-offs.

Starting an F&B business? Explore key website features for F&B startups that boost online orders and customer engagement.

7. Trust Signals and Social Proof

When visitors land on your website, they want to know if they can trust your business before making a decision.

Trust signals and social proof—such as testimonials, certifications, awards, and customer reviews—help establish credibility and reassure potential customers that they’re making the right choice.

With rising competition among various industries, customers are more likely to engage with businesses that demonstrate trustworthiness.

A study by Md et al. (2023) reported that 83.2% of Malaysian consumers search for information about goods and services with reviews and ratings on the internet before making purchase decisions.

Leveraging local trust signals—such as industry certifications (e.g., HRD Corp, GMP, Halal Certification) and customer testimonials—can significantly improve consumer confidence.

Best Practices for Building Trust

Establishing trust is essential for converting visitors into loyal customers, as it reassures them about the credibility, reliability, and authenticity of your business.

• Showcase Customer Testimonials & Reviews – Highlight positive feedback from satisfied clients.
• Display Industry Certifications & Awards – If your business is accredited (e.g., Halal, ISO, or HRDF certified), showcase these badges prominently.
• Feature Media Mentions & Case Studies – If your business has been mentioned in news articles or success stories, highlight them.
• Use Secure Payment Badges – E-commerce websites should display SSL security seals and payment trust icons (Visa, Mastercard, FPX, etc.).
• Highlight Your Experience & Clientele – Show a portfolio of your clients or brands you’ve worked with to build credibility.

Example: Building Trust for a Business Certification Training Consultant

Newnormz implemented trust signals and social proof for a Malaysian corporate training provider specialising in business certification programs to boost credibility and encourage more businesses to enrol in training courses.

Key Enhancements

• Featured Success Stories from Certified Businesses – Showcased case studies of companies that successfully obtained ISO and HRD Corp certifications after training.
• Displayed Official Accreditation Logos – Highlighted partnerships with HRD Corp, ISO, and SME Corp Malaysia, reinforcing legitimacy.
• Added Client Testimonials – Featured video and written testimonials from CEOs and HR managers who benefited from the training.
• Included “As Featured In” Section – Showcased media mentions from business publications and government agency endorsements.
• Integrated a Counter for Certified Businesses – Displayed real-time statistics, e.g., “Over 500 Malaysian Businesses Successfully Certified” to add credibility.

Results: These trust elements led to a 40% increase in training program sign-ups, a 35% improvement in website engagement, and an enhanced reputation as a leading certification consultant in Malaysia.

8. SEO Optimisation for Visibility

A well-designed website is meaningless if no one can find it.

Search Engine Optimisation (SEO) ensures that your website appears on Google and other search engines when potential customers search for your products or services.

By optimising your site for relevant keywords, technical SEO, and user experience, you increase organic traffic, leads, and conversions.

With over 97% of Malaysians using the internet, ranking high on search engines is crucial for businesses in e-commerce, corporate services, healthcare, and local businesses.

For Malaysian businesses, appearing in local search results (e.g., “Best HRDF Training Provider in KL” or “Affordable Custom Furniture in Malaysia”) can directly impact sales and inquiries.

Best Practices for SEO Optimisation

Implementing SEO best practices helps your website rank higher on search engines, attract organic traffic, and increase conversions.

• Optimise Meta Titles & Descriptions – Ensure your page titles, tags and meta descriptions include relevant keywords and attract clicks.
• Use Structured Data & Schema Markup – Helps search engines understand your content better and display rich snippets.
• Improve Page Speed & Mobile-Friendliness – Google prioritises fast, mobile-optimised websites in rankings.
• Create High-Quality, Keyword-Rich Content – Blog posts, landing pages, and FAQs should target search intent.
• Strengthen Internal Linking & Backlinks – Build links by connecting pages within your website and getting external sites to link back boosts SEO credibility.

Example: Boosting Rankings for a Malaysian Freight Forwarding Company

For a freight forwarding company, Newnormz implemented SEO strategies to improve its Google search rankings and online visibility.

Key Enhancements

• Targeted Local Keywords – Optimised pages for terms like “Reliable Freight Forwarding in Malaysia” and “Best Cargo Shipping KL”.
• Content Marketing Strategy – Published SEO-friendly blog posts answering customer questions on customs clearance and shipping regulations.
• Technical SEO Fixes – Improved site speed, mobile responsiveness, and structured data for better indexing.
• Local SEO Optimisation – Optimised Google My Business profile, adding customer reviews and service details.

Results: These SEO improvements led to a 70% increase in organic traffic, higher rankings for key search terms, and a 45% rise in online inquiries.

Want to learn more about SEO and how it can help small businesses grow online? Discover the power of SEO services and how they drive traffic, leads, and sales

9. Interactive and Engaging Content

Static websites with plain text and images are no longer enough to keep visitors engaged. 

Make website elements interactive and engaging that enhances user experience, encourages longer site visits, and increases the chances of conversion.

By integrating videos, quizzes, calculators, AI chatbots, and other interactive website elements, businesses can create a more immersive and valuable experience for their audience.

In the digital marketing landscape, Marketing Lancers predicted that interactive content generates twice the engagement of static content, highlighting its role in capturing audience attention.

Interactive tools like progress indicator, product configurators, price estimators, and virtual tours can significantly boost engagement and lead generation.

Best Practices for Engaging Website Content

Creating engaging website content keeps visitors interested, encourages interaction, and boosts conversions.

• Use Video Explainers & Product Demos – Short, high-quality videos can effectively communicate product benefits.
• Implement AI Chatbots & Live Chat – Enhance customer support with real-time assistance
• Create Interactive Infographics – Allow users to explore data and insights dynamically.
• Add Quizzes, Surveys, or Calculators – Helps personalise user experience and provide valuable insights.
• Incorporate Gamification Elements – Reward user engagement with points, badges, or interactive challenges.

Example: Engaging Website Content for Newnormz

At Newnormz, we enhanced the website content strategy to create a more engaging and interactive experience for prospective clients.

Key Enhancements

• Dynamic Visual Flow – Designed a connected content structure with a visually guided path that leads users through different digital marketing services.
• Eye-Catching Animations & Icons – Used vibrant, animated icons to represent each service, making it easy for users to understand the agency’s offerings.
• Interactive Call-to-Action (CTA) – Placed a highly visible “Read More” button with a bright green highlight to encourage user interaction.
• Mobile-Centric Design – Featured a prominent mobile interface in the center, reinforcing the agency’s expertise in mobile advertising and digital marketing.
• Seamless Content Flow with Gamified Experience – Created an engaging storytelling approach where users are guided step by step through the different marketing services.

Results: The interactive elements encouraged users to explore more sections, boosting time spent on the page. More users clicked on individual service offerings to learn about specific digital marketing solutions. The interactive layout contributed to an increase in consultation requests from businesses looking for digital marketing services.

10. Secure and Seamless Checkout & Contact Process

A complex checkout process or difficult-to-use contact form can frustrate visitors and cause them to abandon their purchase or inquiry.

A secure and seamless checkout or contact process ensures that users complete their transactions quickly, confidently, and without hassle.

With the rise of e-commerce, online services, and digital transactions in Malaysia, businesses must ensure their smooth and trustworthy checkout and contact processes. 

Baymard Institute reported that the average cart abandonment rate for e-commerce retailers is 69.82%, meaning only three in 10 shoppers who add an item to their cart will complete their purchase.

Therefore, optimising checkout and contact forms reduces friction, builds trust, and drives higher conversion rates.

Best Practices for a Smooth Checkout & Contact Process

A seamless checkout and contact process ensures a hassle-free experience, reducing drop-offs and boosting conversions. 

• Minimise Form Fields – Only ask for essential information to reduce user effort.
• Offer Multiple Payment Methods – Support credit/debit cards, e-wallets (GrabPay, Touch ‘n Go), FPX, and BNPL options.
• Enable Guest Checkout – Allow customers to check out without creating an account to prevent drop-offs.
• Ensure SSL Encryption & Trust Badges – Display secure payment icons to reassure customers.
• Optimise for Mobile Users – Ensure smooth, one-click payments and autofill options for mobile transactions.

Example: Optimising Checkout for a Skincare E-Commerce Store

For a premium skincare brand, Newnormz optimised the checkout and contact process to ensure a fast, secure, and user-friendly experience. The goal was to reduce cart abandonment, streamline the payment process, and improve customer trust by offering a seamless shopping journey.

Key Enhancements

• One-Page Checkout Flow – Implemented a step-by-step process (Cart → Checkout → Order) for a clear and efficient purchase experience.
• Minimalist & User-Friendly Design – A clean layout with clear product details, pricing, and delivery options helped simplify decision-making.
• Secure Payment & Trust Signals – Integrated SSL encryption, multiple payment methods, and trust badges to reassure customers about safe transactions.
• Free Shipping & Transparent Costs – Displayed free delivery for Klang Valley upfront to eliminate unexpected charges and boost purchase confidence.
• Integrated WhatsApp Support for Quick Assistance – Added a floating “Contact Us” WhatsApp button, allowing users to get instant help during checkout.

Results: A faster, more intuitive checkout flow led to more completed purchases. Streamlined the process, reducing friction for customers. The WhatsApp support integration and secure checkout process resulted in more confident buyers.

Conclusion

A high-converting website requires clear messaging, smooth navigation, fast loading speed, mobile optimisation, trust signals, SEO, engaging content, and a seamless checkout or contact process.

Each of these elements plays a crucial role in ensuring that visitors stay, interact, and take action on your site.

At Newnormz, we specialise in website design and development tailored for businesses in e-commerce, corporate services, healthcare, education, and more. Our expertise ensures that your website is:

• Designed for Conversions – Optimised CTAs, trust signals, and interactive content to drive customer action.
• SEO-Optimised for Visibility – Higher search rankings to attract the right audience.
• Fast, Secure, and Mobile-Friendly – Ensuring a flawless experience across all devices.
• Seamless for E-Commerce and Lead Generation – Simplified checkout and contact processes to reduce drop-offs.

Have questions or need a high-converting website? Let’s discuss how we can help your business grow online! Get in touch with us today!