In today’s digital landscape, video marketing campaigns are a key component of any successful brand’s marketing plan. Producing just any video is no longer enough; a well-thought-out strategy ensures your brand connects with its target audience. Whether you are a local business in Malaysia or a global brand, incorporating a brand video marketing strategy into your overall branding can elevate your visibility and drive greater engagement. Brands like AirAsia have successfully leveraged creative video production to build their identity, making their ads memorable and part of Malaysian pop culture.
By aligning videos with clear business goals and audience insights, brands can craft content that resonates and drives action. The perfect marketing video production strategy isn’t just about visuals; it’s about telling a compelling story that aligns with your brand’s values, engages your audience, and builds long-term trust.
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5 Effective Strategies for Brand Video Production
To create videos that make an impact, these five video production strategies will guide you toward success:
- Create Compelling Content
- The content should align with your audience’s interests. For example, Shopee Malaysia uses engaging content videos for its sales campaigns, combining excitement with a clear call to action.
- Maximise Social Media Engagement
- Social media platforms are essential for video content distribution. Consider the format of your videos for each platform. Short, fun clips work well for TikTok, while more detailed, informative videos are ideal for YouTube. McDonald’s Malaysia uses playful, quick, and eye-catching videos to engage with customers on social media.
- Use Data-Driven Insights
- Leverage analytics to understand what’s working and what isn’t. CIMB Malaysia, for example, tracks viewer interactions with its videos to tailor future content more effectively.
- Focus on Consistency
- Consistency in your commercial video production builds brand recognition. Companies like Samsung Malaysia use consistent colour schemes and messaging to reinforce their commitment to innovation.
3 Reasons Why Video Production Strategy is Important for Branding Success
A video production strategy is a framework that helps ensure your video content is purposeful, relevant, and aligned with your brand’s values. The goal is to produce videos and content that drive business results, whether through increased brand awareness, customer engagement, or conversions.
- Aligns with Business Objectives: Every video should serve a specific goal, such as increasing brand awareness, educating customers, or driving sales.
- Maximizes ROI: Well-planned video content generates measurable returns by engaging the right audience.
- Increases Engagement: Engaging videos can lead to higher interaction rates, longer watch times, and more shares on social media platforms.
5 Key Components of a Video Production Strategy
To ensure your video production strategy works for your brand, it’s crucial to focus on these core elements:
- Goal Setting
- Understand what you want to achieve with each video. Are you looking to inform, entertain, or sell? Setting clear objectives helps guide your creative decisions.
- Audience Insight
- Who is your target audience? What do they want, and how do they consume content? Tailor your videos to meet their needs and preferences.
- Storytelling
- Storytelling is key to connecting emotionally with your audience. Great brands don’t just sell products—they tell stories that resonate. A brand like Petronas Malaysia uses powerful, culturally rich narratives in its ads, which emotionally connect with Malaysians and build brand loyalty.
- High-Quality Production
- High production values matter. From lighting to sound quality, your videos should reflect your brand’s level of professionalism. Brands like Maxis Malaysia have built trust by investing in visually stunning, high-quality content that showcases their products in the best light.
- Video Distribution Plan
- Where will your video be shown? Will it be on your website, social media platforms, or email newsletters? A great video needs an equally effective distribution strategy to reach the right audience.
4 Tips in Creating an Impactful Video Production Strategy
To truly master the video production strategy, learning from local brands that have successfully implemented video campaigns is essential. Here are a few examples:
- Petronas Malaysia: Storytelling Excellence
Petronas’ holiday commercials are a masterclass in storytelling. Each year, Petronas releases a heartwarming video that promotes its products and builds a deep emotional connection with its Malaysian audience. This is an example of how a video production strategy can combine national identity, culture, and storytelling to create memorable experiences.
- Maxis Malaysia: High-Quality Visuals for Brand Trust
Maxis has built a strong brand identity through high-quality video content. Their 5G campaign uses advanced production techniques to highlight their services, making the video visually appealing while providing valuable information. Maxis establishes trust and authority in the tech industry through stunning visuals and clear messaging.
- Shopee Malaysia: Engaging and Fun Video Campaigns
Shopee Malaysia’s video campaigns are known for being playful and interactive. Their videos are designed to excite and engage their audience, driving more people to the app. Whether showcasing a special sale or a new feature, Shopee’s fun, vibrant video content aligns perfectly with the brand’s youthful and energetic personality.
- McDonald’s Malaysia: Social Media Video Integration
McDonald’s Malaysia leverages YouTube to create short, engaging videos showcasing their latest menu items and seasonal promotions. These videos feature bright visuals, catchy music, and relatable storytelling, generating high engagement and widespread buzz.
5 Creative Ideas You Must Know for Video Content
Now that you know how to craft a strong video production strategy, here are some creative ideas to help your brand stand out:
- Behind-the-scenes (BTS) Footage
Show your audience what goes on behind the scenes—whether it’s making a product, preparing for an event, or a day in your team’s life. People love seeing the human side of a brand or project.
For example, have you ever wondered what goes into crafting your favourite cup of coffee? Take a peek behind the scenes at Zus Coffee Malaysia, where fresh ingredients meet skilled baristas to create the perfect brew. From bean roasting to latte art, this BTS video will give your audience an insider look into the magic!
- User-Generated Content (UGC) Features
Encourage your audience to create and share content about your brand or products. You can then feature their videos on your channels, which helps build community and boosts trust through social proof.
For example, Encourage fans to share their Sushi King experiences on social media using the hashtag #MySushiStory. Feature the best submissions in a video montage of happy customers enjoying their favourite sushi rolls and promotions, highlighting authentic, relatable moments.
- Tutorials and How-To Guides
Offer valuable, step-by-step tutorials or demonstrations of your products or services. Educating your audience helps position you as an expert in your field while providing value.
For example, Step up your fashion game with Zalora Malaysia’s ‘How-to-Style’ series. Show your viewers creative ways to mix and match trendy pieces from their favourite Malaysian designers and international brands. This could include outfit ideas for different occasions, seasonal trends, or even styling tips on a budget!
- Storytelling with Testimonials
Share powerful customer testimonials in a storytelling format. This could be through interviews or narrative-driven videos showing how your product or service has positively impacted someone’s life.
For example, Maxis isn’t just about staying connected—it’s part of Malaysia’s everyday moments. Share heartfelt customer stories through a narrative-driven video, where Malaysians talk about their experiences with Maxis, from staying in touch with loved ones during family road trips to using Maxis’ fast internet for work on the go. These personal stories will highlight how Maxis supports the journeys and connections that matter most to your audience.
- Interactive Live Streams
Host live Q&As, product launches, or discussions to engage your audience in real-time. Live video allows viewers to interact with you directly, increasing engagement and building a stronger relationship with your brand.
For example, Engage your audience in real-time by hosting live Q&As, product launches, or discussions on TikTok Live. For example, you could host a live session where a brand ambassador or influencer answers viewers’ questions about your latest product launch, shares insights on how to use it, and offers exclusive behind-the-scenes content. Viewers can interact directly by commenting, asking questions, or voting on upcoming features. This creates a dynamic and engaging experience, boosting real-time interaction and strengthening your brand’s relationship with its audience.
Image Credit: Skintific Malaysia Tiktok’s Live
Conclusion
In today’s digital world, video content is one of the most powerful tools for building a brand and connecting with an audience. A well-thought-out video production strategy can lead to higher engagement, increased conversions, and long-lasting customer loyalty. Your brand can achieve measurable success by focusing on high-quality content, using the proper distribution channels, and tracking performance. Whether you’re a startup or an established brand in Malaysia, investing in a solid video production strategy will drive impactful results and ensure your business stands out in a competitive market. For further information and inquiries about User-Generated Content (UGC) features, Newnormz is the best choice for your branding, or you can check our articles about the best video agency in Malaysia 2024.
Frequently Asked Questions
1. Why Is Storytelling Important In Video Production?
Storytelling in video production helps brands connect emotionally with their audience. It transforms content from merely informational to engaging and memorable. For example, brands like Petronas Malaysia use culturally rich narratives in their holiday commercials to foster an emotional bond with viewers, enhancing brand loyalty and recall.
2. How Can I Maximise ROI From Video Production?
To maximise ROI, ensure your videos are aligned with specific business objectives (e.g., increasing sales, raising brand awareness) and target the right audience. Use analytics to track performance metrics such as view counts, engagement rates, and conversions. Optimising video distribution across multiple platforms, like YouTube and social media, can also amplify reach and impact.
3. What Platforms Should I Focus On For Video Distribution?
The choice of platform depends on your audience and content type. YouTube is effective for detailed tutorials or campaigns. Short, engaging clips perform well on TikTok or Instagram, while LinkedIn works for professional content. McDonald’s Malaysia successfully leverages YouTube for product promotions and seasonal campaigns, highlighting the importance of platform-specific strategies.
4. What Are The Key Elements Of High-Quality Video Production?
High-quality production involves professional lighting, clear audio, engaging visuals, and seamless editing. Consistent brand elements, such as colour schemes and logos, also enhance professionalism. Maxis Malaysia’s videos demonstrate how attention to production quality builds trust and establishes brand authority in competitive industries.
