Social media has become a cornerstone of effective marketing strategies. For businesses of all sizes, monitoring your social media presence is essential to understanding audience sentiment, tracking brand performance, and staying ahead of competitors. Social media monitoring tools help businesses listen to their audiences, analyse data, and respond quickly to trends and customer needs.
With numerous platforms available, choosing the proper social media monitoring tools can seem overwhelming. These tools can help businesses track mentions and keywords and provide insights into what content resonates most with your audience. Whether you’re a small startup or an established brand, using the best social media monitoring tools is key to refining your strategy, enhancing customer relationships, and achieving better results in 2024.
Table of Contents
1. Meltwater
Meltwater is a global media monitoring tool that helps businesses track their online presence on social media and news outlets. It offers features like sentiment analysis, competitor tracking, and insights. This tool is excellent for brands that want to understand public perception and trends. It is also beneficial for PR teams and companies that want to manage their brands across various channels.
| Price | Custom pricing based on business needs |
| Key Features | – Media monitoring and social listening – Competitor tracking – Sentiment analysis – AI-powered insights – Reports and analytics – Influencer tracking |
| Why Use It | It is best for businesses that want to track social media and traditional media. It provides deep insights into how a brand is being discussed across the web, helping companies improve their brand image and marketing efforts. |
| Example | A global PR firm can use Meltwater to track press releases, monitor media outlets, and analyse brand sentiment across both social media and traditional news outlets. |
| Website | https://www.meltwater.com/en/products/social-media-monitoring |
2. Sprout Social
Sprout Social is a social media management tool that helps businesses track brand mentions, engage with audiences, and analyse performance. It offers real-time monitoring, sentiment analysis, and detailed reporting. Ideal for businesses of all sizes, it helps you schedule posts, manage teams, and gain insights into customer behaviour.
| Price | Starts from $99/month |
| Key Features | – Social media monitoring and analytics – Social listening for sentiment analysis – Scheduling and publishing – Collaboration tools for teams – Custom reports – Engagement tools |
| Why Use It | It is perfect for businesses that manage multiple social media accounts and interact directly with their audience. It offers a comprehensive social media management, monitoring, and analytics suite, making it an excellent choice for small businesses and enterprises. |
| Example | A digital marketing agency can use Sprout Social to engage with clients, monitor their social media presence, track performance, and generate reports for client campaigns. |
| Website | https://sproutsocial.com/ |
3. Hootsuite
Hootsuite is a popular tool for managing social media. It allows businesses to schedule posts, monitor mentions, and analyse social performance. It tracks hashtags, keywords, and brand mentions in real time and offers collaboration and team management tools, making it easy for businesses to manage social media accounts.
| Price | Starts from $19/month |
| Key Features | – Social media scheduling and management – Real-time monitoring of mentions, hashtags, and keywords – Analytics and Reporting – Social listening – Collaboration and team management – Integration with various apps |
| Why Use It | One of the most widely used tools for social media scheduling and monitoring. It’s suitable for businesses looking for a simple, all-in-one solution for tracking social mentions and scheduling content across multiple platforms. |
| Example | A small e-commerce business can use Hootsuite to schedule posts, monitor product mentions, and track competitor activity on social media, all from one dashboard. |
| Website | https://www.hootsuite.com/?srsltid=AfmBOoo4PJZV1CFvh96C99fg4CeWllagi2YiUaxyZMXmiZdMKFIX_qx_ |
4. Cyfe
Cyfe is an all-in-one dashboard for businesses to track digital metrics, including social media monitoring. It consolidates data from multiple sources and offers real-time insights. Cyfe is excellent for small to medium-sized businesses that need a simple tool to track social media, website traffic, and other marketing efforts in one place.
| Price | Starts from $19/month |
| Key Features | – All-in-one business dashboard – Social media analytics and monitoring – Website traffic and performance tracking – Integrations with multiple apps – Customisable reporting and analytics |
| Why Use It | This is an excellent option for businesses that need a holistic view of their digital marketing performance, from social media monitoring to website traffic analytics. It’s perfect for businesses that require social listening and web performance tracking in one place. |
| Example | An online business can use Cyfe to track website traffic, monitor social media mentions, and evaluate paid advertising performance to improve overall marketing strategy. |
| Website | https://www.cyfe.com/social-media-dashboard/ |
5. Talkwalker
Talkwalker is a social listening tool that tracks online conversations, brand sentiment, and market trends. It includes advanced features like image recognition and influencer analysis. Through detailed insights, Talkwalker helps businesses understand customer opinions and competitor strategies, making it an essential tool for improving marketing strategies.
| Price | Custom pricing |
| Key Features | – Advanced social listening and analytics – Sentiment analysis – Competitor analysis – Visual listening (image and logo recognition) – Reporting and insights on social media and web content |
| Why Use It | Excels in visual social listening, allowing brands to track logos and images alongside traditional text-based mentions. It’s perfect for businesses that want to track conversations, visual brand elements, and sentiment around their brand. |
| Example | A global fashion brand can use Talkwalker to monitor social media and image-sharing platforms for mentions of its brand logos and products, tracking the sentiment around its latest collections. |
| Website | https://www.talkwalker.com/free-social-media-monitoring-analytics-tools |
6. Statusbrew
Statusbrew helps businesses monitor social media conversations and engage with audiences in real-time. It offers sentiment analysis and audience insights, allowing businesses to track mentions and hashtags. It’s great for businesses looking to build strong customer relationships, manage brand reputation, and track the success of marketing efforts.
| Price | Starts from $29/month |
| Key Features | – Social media management and monitoring – Engagement tools and sentiment analysis – Multi-account support – Audience analytics – Campaign performance tracking |
| Why Use It | It is ideal for businesses that want to streamline social media operations and gain in-depth audience insights. It allows users to monitor social conversations and engage directly with their audience, making it an excellent tool for community management. |
| Example | A local restaurant could use Statusbrew to monitor mentions of its dishes on social media and engage with customers to build a loyal community. |
| Website | https://statusbrew.com/ |
7. Digimind
Digimind is a social media and competitive intelligence tool that helps businesses track trends, brand sentiment, and competitors. It provides insights through social listening and market analysis, allowing businesses to stay ahead of the competition. Digimind is perfect for businesses wanting detailed insights to improve their marketing and customer engagement.
| Price | Custom pricing |
| Key Features | – Social media listening and monitoring – Market and competitive intelligence – Real-time analytics and reporting – Sentiment and trend analysis – Social media influence tracking |
| Why Use It | Digimind is best for businesses looking for a comprehensive competitive intelligence solution. |
| Example | It allows companies to track social media discussions, measure sentiment, and monitor competitor activities to gain a competitive edge in their industry. |
| Website | digimind |
Conclusion
Social media monitoring tools are crucial for businesses that want to stay connected with their audience, track conversations, and adapt strategies for maximum engagement. By incorporating these tools into your marketing arsenal, you can better understand your target market and fine-tune your content to align with their preferences. Each tool offers unique features, so finding the right fit for your business is key.
As your business grows, using social media monitoring tools becomes more critical. At NewNormz, we offer expert guidance and strategies for businesses seeking to optimise their digital marketing approach. With the right tools and insights, you can elevate your marketing campaigns and stay ahead of the competition.
Frequently Asked Questions
1. Can Social Media Monitoring Tools Help With Customer Service?
Social media monitoring tools allow businesses to track customer complaints, feedback, and inquiries in real-time. This enables quick responses and improves overall customer service.
2. Are Social Media Monitoring Tools Only For Large Businesses?
No, social media monitoring tools are beneficial for businesses of all sizes. Small and medium-sized enterprises (SMEs) can also use them to track brand mentions, improve engagement, and refine marketing strategies.
3. Which Social Media Monitoring Tool Is Best For My Business?
The best tool for your business depends on your specific needs, such as budget, features, and platform compatibility. Tools like Hootsuite and Sprout Social are ideal for general monitoring, while Brandwatch and Talkwalker offer more profound analysis and competitive insights.
