Transforming HAIRDEPOT's Online Presence in the Competitive E-commerce Hair Products Industry
Initial Challenges
In August 2022, our collaboration with HAIRDEPOT began, recognising the disparity between their sales performance on Shopee and their limited visibility on the Google search engine. Despite a decade in the industry, Hairdepot struggled to surface in search results, especially in the fiercely competitive e-commerce hair products sector.
Milestones Achieved
Fast-forward to the present day, HAIRDEPOT has achieved remarkable progress. Searching for ‘hair products in Malaysia’ now places HAIRDEPOT among the top 3 e-commerce platforms on the SERP, trailing only behind Sephora and SHINS. Notably, we’ve successfully propelled HAIRDEPOT to outrank other hair product shops in Malaysia, marking substantial growth year by year.
Ranked “Hair Product Shop”
Ranked “Hair Tonic”
Client Renewal and Expansion
Keyword Ranking Success
All 33 keywords are ranked more than 100th place, we help them rank within Top 30 within 6 months time.
Other Strategies Implementation
Thorough Keyword Research
Conducted extensive keyword research to identify strategic short-tail and long-tail keywords, shaping the foundation for our optimisation efforts.
Brand Positioning
Defined a clear brand positioning by focusing on cluster topics, including hair loss and hair treatment, to create a targeted content strategy.
Educational Content Creation
Crafted informative articles to educate the target market on relevant topics, establishing Hairdepot as an authority in the industry.
Leveraging Media Platforms
Utilised our media platform, My Weekend Plan, to feature HAIRDEPOT in our listicle articles, enhancing brand visibility and credibility.
