Not a promise, a pattern documented in our clients’ live dashboards: 266 qualified leads in 30 days at RM9.58 each, 15x ROAS in 60 days, 3,800 leads in a single month for one client. Whether your budget is RM2,550 or RM142,000 a month, you get the same named strategist and the same rule we run every account by: we spend your money the way we spend our own.
Agency management fees in Malaysia run RM1,500 to RM5,000 per month, or a percentage of spend at larger budgets. Minimum recommended ad budget is RM1,500 to RM3,000 for lead generation, RM5,000+ for e-commerce. Average CPC ranges RM0.70 to RM8 depending on industry. Ads go live in 5 to 10 working days, with meaningful cost-per-lead data within 30 days. Newnormz waives the setup fee on Growth plan and above, where several large agencies in Malaysia charge up to RM3,000 setup on every plan.
Yes, in practice. SEM (search engine marketing) is the industry term for paid search advertising, and in Malaysia that means Google Ads, which serves over 95% of search traffic. If you are looking for an SEM agency in Malaysia, a Google Ads agency is the same service. Newnormz runs both paid search and paid social under one roof, so your budget goes where the leads are cheapest.
Six things we hear in almost every first call with a new client, and exactly what we do about each one.
The problem: Broad match is quietly showing your ads to people who will never buy. In most accounts we audit, 30 to 60 percent of spend goes to irrelevant searches because nobody prunes the negative keyword list weekly.
The Newnormz fix: We prune negatives every single week, and you can see it logged in the change history.
The problem: If Google cannot see which clicks become WhatsApp chats, calls and form fills, Smart Bidding optimises for nothing.
The Newnormz fix: We rebuild conversion tracking first, before touching a single bid, so every ringgit is judged by leads, not clicks.
The problem: A homepage answers nothing. Every ad group needs a landing page that matches the search, loads in under 3 seconds, and asks for one action.
The Newnormz fix: We build and test dedicated landing pages for you, matched to each ad group.
The problem: Check your account’s change history. If it is empty, you are paying for a subscription, not management.
The Newnormz fix: Our clients see weekly changes logged, and a strategist who replies on WhatsApp, not a ticket system.
The problem: Bidding on terms your SEO already owns wastes budget.
The Newnormz fix: Because we run SEO and SEM under one roof, we cut those keywords and move the money to gaps your competitors have not found.
The problem: The biggest cost-per-lead drops come from testing offers and ad copy, not micro-adjusting bids.
The Newnormz fix: We test new angles in Malay, English and Chinese every month, so the account keeps compounding instead of coasting.
The most honest metric in this industry isn’t an award or a badge. It’s whether the numbers hold up when you check them yourself.
5-star Google reviews from our happy, recurring clients.
Leads in a single month, for one client.
ROAS, achieved for a chiropractic clinic client in 60 days.
Brands across healthcare, e-commerce, B2B services, education and F&B trust us with their ad budgets.
The pressure: at this scale there is no room for “learning phases” and excuses. The client needed 100 to 200 leads every single day to feed a national sales team, without letting cost per lead creep.
What we did: rebuilt the account around Exact and Phrase clusters to stop budget bleed, layered B2B contractor audiences over in-market home renovators, and pointed every ad at the client’s low-cost-leader advantage to push Quality Scores up.
60-day result: lead volume up 16.5%, conversion rate up 23% to a peak of 14.7%, cost per lead down 5% while spending RM142.82K in a month.
Most agencies in Malaysia have never run an account this size. We run it every month.
The pressure: organic and social were producing low-quality enquiries in a niche where every competitor bids hard, and every mother books only once.
What we did: moved the budget from social discovery to high-intent Google Search, hyper-localised the keywords to filter serious buyers, and refined audience layers until every lead met the client’s “high quality” bar.
The moment that matters: cost per lead came in so low, so fast, that the client scaled their budget by 50% within the first month.
RM2,550 in. 266 mothers asking to book a confinement package out. In one month.
The pressure: Malaysians search for back pain, not for “chiropractic”, and a recent rebrand had wiped out the clinic’s organic visibility overnight.
What we did: targeted high-intent posture and pain searches (back pain, scoliosis, tech-neck) instead of category terms, positioned chiropractic as the answer to lifestyle ailments, and ran a targeted recovery strategy to recapture traffic lost in the brand transition.
Why this one matters: up to 70% of these leads converted into paying clinic appointments. Not clicks, not enquiries. Patients on the table.
A full booking calendar for less than RM19 per patient enquiry.
The pressure: a lean startup validating its business model against established, high-spend competitors. Every wasted dollar was a dollar of runway gone.
What we did: Phrase and Exact match only, an extensive negative keyword wall to block budget leakage, and daily search query audits. Lean and mean, checked every single day.
Proof that Google Ads works at small budgets, if every dollar is filtered through intent. Also proof we manage cross-border: Malaysia, Singapore and Australia.
Every agency says “dedicated account manager”. Here is what we actually commit to, in writing, so you can hold us to it.
Not “the team”. A person. Their name, their WhatsApp, their face. When you have a question at 9pm before a big launch, you know exactly who reads it in the morning.
Weekly changes logged in your account history. A live dashboard you can open any time. A monthly call where we show you cost per lead first, not impressions.
Your budget moves only with your yes. When we see an opportunity to scale, you get the forecast and the reasoning first. When we see waste, we cut it the same week.
We have told clients to pause campaigns during their low season and put the budget into landing pages instead. It cost us fee revenue. It is also why they are still with us years later.
Every quote here is copied word for word from our public Google reviews. Read all 205+ yourself before you ever speak to us.
“We were getting clicks before, not patients. Newnormz rebuilt the targeting around what people actually search, back pain, posture, tech neck, and the calendar filled up. The enquiries that come in now are people ready to book.”
“I’ve increased our budget by 50% in the first month, which tells you everything. The cost per enquiry was lower than anything we’d seen from social, and the mothers coming through were serious about booking, not just browsing.”
“Our sales team needs volume every single day and most agencies can’t hold that. Newnormz runs the account at scale without the cost per lead drifting. That consistency is the reason we’ve stayed.”
“Small budget, no room for waste. They audited the search queries daily and cut anything that wasn’t converting. We got the leads we needed without outspending the big firms.”
We recommend the mix based on your margin and sales cycle, not on what is easiest to manage.
Text ads on Google search results for high-intent keywords like your services and near-me searches. The backbone of lead generation in Malaysia and where most budgets should start.
One AI-driven campaign across Search, YouTube, Gmail, Discover and Maps. Powerful for e-commerce, dangerous without clean conversion data. We feed it the right signals so it scales profitably.
Product listings with image and price at the top of Google, driven by your Merchant Center feed. Essential for Shopify and WooCommerce stores in Malaysia.
Banner ads across millions of websites and apps in the Google Display Network. We use Display for retargeting and cheap awareness, with strict placement exclusions so your brand never appears next to junk.
Video ads targeted by search history and intent. Malaysia watches YouTube more than any traditional TV channel. Great for brand demand and remarketing sequences.
Follow up with the 97% of visitors who did not convert the first time. Segmented by pages viewed and time on site, capped so you never stalk your own customers.
One named person owns your account and answers your WhatsApp. Not a rotating pool, not a junior hiding behind a report.
GA4, Google Tag Manager, call tracking and WhatsApp click tracking configured before launch. If we cannot measure it, we do not spend on it.
Search term reports reviewed every week. Wasted queries get cut, winning queries get their own ad groups.
English, Malay and Chinese ad copywriting, written by humans who understand how Malaysians actually search, then A/B tested monthly.
We audit, advise and build landing pages that match each ad group. Ads and pages managed together, because Quality Score depends on both.
A dashboard showing spend, leads and cost per lead in real time, plus a monthly strategy call. No hiding behind vanity metrics like impressions.
This is also why we work in 90-day sprints: it is the minimum honest window for the engine to complete one full cycle.
Full account audit, competitor ad intelligence, and a 90-day cost-per-lead forecast so you know what success will look like before spending a ringgit with us.
Conversion tracking rebuilt, campaigns restructured around intent tiers, negatives loaded, landing pages aligned to ad groups.
Campaigns go live. Daily monitoring during the learning phase, budget pacing to avoid overspend, first search-term pruning pass.
Weekly bid, budget and audience adjustments. Monthly ad copy and offer tests. Losing keywords cut without mercy, winners scaled.
Once cost per lead is stable and profitable, we scale budget into Shopping, YouTube and Performance Max, and shift spend between SEM and SEO based on where each ringgit works hardest.
Every plan runs in 90-day optimisation sprints, renewed quarterly. Commit 6 or 12 months and unlock preferential rates. You own your ad account and data, always.
RM1,500/month
+ one-time RM1,000 campaign build
RM2,500/month
Setup fee waived, save RM1,000
Custom· % of spend
Free setup + best rates on 6–12 month terms
Ad spend is paid directly to Google from your own billing. It is never marked up and never hidden inside our management fee.
Prices exclude SST.
| Typical agency | Newnormz | |
|---|---|---|
| Setup fee | Up to RM3,000, on every plan | Free on Growth plan and above |
| Contract | 12-month lock-in | 90-day sprints, renew quarterly |
| Account ownership | Agency-owned account, lost if you leave | You own account and data |
| Who runs your ads | Rotating juniors behind a ticket system | Named certified strategist on WhatsApp |
| Search term pruning | Rarely, check the change history | Weekly, visible in your change history |
| Ad copy languages | English only | English, Malay, Chinese |
| SEO and SEM together | Separate vendors bidding on your own rankings | One team, budget shifts to what is cheapest |
| Reporting | Monthly PDF of impressions and clicks | Live dashboard, cost per lead |
| Proof | “Trust us” | Dashboard screenshots published on this page |
Two costs matter: what you pay Google (ad spend) and what you pay the agency (management fee). In Malaysia, sensible starting budgets look like this:
Cost per click in Malaysia typically runs RM0.70 to RM8. Our confinement centre case above averaged RM0.73 per click in a highly competitive niche. What actually determines profit is cost per lead, which is why every plan we run is forecast and reported on cost per lead, not clicks.
Industry CPC benchmarks, minimum budgets by campaign type, and how to calculate your maximum profitable cost per lead.
Get My Free Cost EstimateNewnormz is headquartered in the Klang Valley and manages campaigns for 100+ clients across Malaysia, Singapore and Australia. Because Google Ads is run and reported remotely, distance changes nothing: same dashboard, same WhatsApp access, same strategist.
Our home market. Face-to-face strategy sessions available at our office or yours.
Google Ads for JB businesses competing across the causeway, including SGD-market campaigns targeting Singapore searchers.
Campaigns for Penang manufacturers, clinics and e-commerce brands, in English, Malay and Chinese.
Cross-border campaigns in SGD and AUD, managed from Malaysia at Malaysian rates. See the Singapore case study above.
Real people, Google-certified, reachable on WhatsApp. Clients mention them by name in our 205+ reviews.
Has planned and managed more than USD10 million in ad spend across campaigns in the US, UK, Australia and Asia. The RM142K-per-month account in the case study above runs under JJ’s playbook. So does the RM2,550 one, because the discipline is the same at every size.
Google-certified strategists, copywriters covering English, Malay and Chinese, and CRO specialists who build the landing pages your ads deserve. One team, one accountable dashboard, and a change history that proves the work every week.
“Most agencies get paid the same whether your ads work or not. We built Newnormz differently. Our pricing is published on this page, your account stays yours, and every plan is judged on one number: your cost per lead. The only reason a client should renew after their first 90-day sprint is that the results earn it.”
Bryan Tan, CEO, Newnormz
We turn away businesses every month. You should not run Google Ads, with us or anyone, if:
If your product makes RM10 profit and clicks in your niche cost RM4, paid search maths will not work. We will tell you this in the audit and point you at SEO or social instead.
If nobody answers WhatsApp within the hour, ads amplify a follow-up problem, not solve it. Fix response first; we can advise on that too.
Sending paid traffic to a slow, unclear site burns money. We would rather fix the landing page first, even if it delays our own start date.
Anyone guaranteeing a fixed number of sales is guessing with your money. We forecast honestly and report against the forecast, which is different from promising magic.
Run every agency on your shortlist, including us, through these five checks before you sign anything.
If the agency owns it, you lose your history and data when you leave. Walk away.
Real management means weekly changes. An empty change log means you are buying a report subscription.
In Malaysia most leads arrive by WhatsApp. If they only track form fills, half your results are invisible.
The answer should involve weekly search term reports and negatives, not “the algorithm handles it.”
Setup fees, lock-ins and ad spend markups hide in verbal quotes. Ours are published on this page.
Pricing, timelines, guarantees, campaign types and how to evaluate an agency.
Expect two costs: ad spend paid to Google (from RM1,500 per month for local lead generation) and a management fee (RM1,500 to RM5,000 per month at most Malaysian agencies, or a percentage of spend at larger budgets). Cost per click ranges from about RM0.70 in well-optimised accounts to RM8 or more in legal, finance and B2B.
A real agency researches keywords, structures campaigns, writes and tests ad copy, sets up conversion tracking, prunes wasted search terms weekly, manages bids and budgets, optimises landing pages and reports on cost per lead. If your current agency only sends a monthly PDF, that is not management.
Effectively yes. SEM stands for search engine marketing, and in Malaysia over 95% of searches happen on Google, so SEM services and Google Ads services are the same thing. Newnormz is both an SEM agency and a Google Ads agency.
We recommend at least RM1,500 to RM3,000 per month in ad spend for local service businesses, and RM5,000 or more for e-commerce. Below that, Google cannot gather enough data to optimise and results become random. Our Singapore case study delivered 50 qualified leads on a lean budget, so tight budgets absolutely can work when managed carefully.
Ads can go live within 5 to 10 working days. First leads usually arrive in the first two weeks, and you should judge cost per lead on 90 days of optimised data, because the first month includes Google’s learning phase. Our confinement centre client hit 266 leads and 5x ROAS within the first 30 days; our chiropractic client hit 15x ROAS within 60.
We work in 90-day optimisation sprints, renewed quarterly. Ninety days is the minimum honest window to audit, rebuild, exit the learning phase and prove cost per lead. Clients who commit to 6 or 12 month terms unlock preferential rates. You always own your ad account and data.
Yes. We currently manage accounts spending over RM140,000 per month, delivering 127 leads per day for a single client. The same weekly discipline runs our RM2,500 accounts, because at Newnormz the process does not shrink with the budget.
No, and it should never be. Ad spend goes directly from your billing to Google with no markup. Our management fee is separate and published on this page. Any agency bundling the two is hiding its margin inside your media budget.
Yes. Landing page audit and optimisation is included in Growth and Corporate Elite plans, and our web team can build dedicated landing pages. Ads and pages are managed together because Quality Score and conversion rate depend on both.
If you need leads this month, start with Google Ads. If you are building a long-term asset, run SEO alongside it. Paid search data tells us which keywords convert, and we feed those into SEO. As one of the few agencies running both in-house, we shift your budget to whichever channel is producing cheaper leads.
Yes. We manage Google Shopping Ads for e-commerce stores, Display and remarketing campaigns, YouTube ads and Performance Max, all under the same plan and strategist.
Yes, Newnormz is Google Partner certified, which requires certified staff, spend thresholds and performance standards set by Google.
Within 3 working days you get: a wasted-spend estimate, the exact leaks in your account, and the cost per lead we believe we can hit in 90 days. If we cannot improve on what you have, we will say so and you lose nothing.
Message us on WhatsApp and we’ll get your audit started today.
Send Me My Free Google Ads AuditReplies within business hours, usually in minutes. Or call +60 17-588 2291. Prefer email? support@newnormz.com.my
