Building and maintaining strong customer relationships is more critical than ever in today’s competitive business environment. Customer Relationship Management (CRM) systems are powerful tools that help businesses streamline their sales, marketing, and customer support processes. With the right CRM, companies can enhance customer experiences, boost retention rates, and improve operational efficiency.
The Malaysian market has seen increased demand for CRM systems tailored to diverse industries and business sizes. Whether you’re a startup, SME, or a large enterprise, finding a CRM solution that aligns with your goals is essential. This guide highlights the 10 Best CRM Systems in Malaysia for 2025, showcasing their features, benefits, and suitability to help you make an informed decision.
10 Best CRM Systems in Malaysia 2025
Table of Contents
1. Microsoft Dynamics 365
Microsoft Dynamics 365 is a robust CRM and ERP platform designed for businesses of all sizes. It integrates seamlessly with other Microsoft tools like Office 365, enabling streamlined operations and enhanced productivity. The platform offers AI-powered insights, customisable dashboards, and sales, marketing, and customer service tools, making it an all-in-one solution. Perfect for businesses looking to scale, Dynamics 365 provides deep analytics and automation to improve customer engagement and operational efficiency. Its flexibility and enterprise-grade capabilities make it a top choice for organisations aiming for digital transformation. Explore unmatched versatility with Dynamics 365 for your business needs.
| Price | Custom pricing based on needs |
| Key Features | – AI-powered insights – Seamless integration with Microsoft tools – Sales automation – Customer service tools – Customizable dashboards |
| Why Use It | – Scalable for various industries – Strong integration with Microsoft products – Advanced analytics and insights |
| Example | Large enterprises looking for an all-in-one solution |
| Website | https://www.microsoft.com/en-us/dynamics-365/topics/crm/best-crm |
2. Sage
Sage CRM simplifies managing customer relationships by combining marketing, sales, and support functions in one intuitive platform. Known for its strong accounting integration, Sage is ideal for businesses requiring financial management tools alongside CRM features. It offers lead tracking, marketing automation, and advanced reporting to optimise workflows and improve decision-making. Sage’s scalable solutions cater to growing businesses while maintaining affordability and efficiency. With customisable interfaces and tools to align with specific industries, Sage empowers businesses to deliver exceptional customer experiences and drive growth. Elevate your CRM approach with Sage’s innovative and comprehensive features.
| Price | Custom pricing based on requirements |
| Key Features | – Financial and project management tools – Marketing automation – Lead and opportunity tracking – Custom reporting – Customer support and management |
| Why Use It | – Great for accounting and finance management – Easy to scale for businesses of all sizes |
| Example | Businesses in finance and accounting |
| Website | https://www.sage.com/en-my/products/sage-crm/ |
3. Zoho CRM
Zoho CRM is a powerful, affordable tool for businesses seeking a flexible customer relationship management platform. It is designed with SMBs in mind and offers multi-channel communication, customisable dashboards, and workflow automation. Zia’s AI assistant enhances productivity by providing intelligent suggestions and insights. Zoho CRM is perfect for businesses looking to manage leads, engage customers, and boost sales effectively. Its extensive third-party integrations make it versatile and adaptable to any industry. Zoho CRM helps businesses thrive in competitive markets with pricing plans that fit all budgets. Simplify your operations and enhance customer engagement with Zoho CRM.
| Price | From $12/month per user |
| Key Features | – AI-powered sales assistant (Zia) – Customizable dashboards – Multi-channel communication – Workflow automation – Extensive integrations |
| Why Use It | – Affordable for small and medium businesses – Flexible and scalable – Good for multi-channel customer engagement |
| Example | Small to medium-sized businesses |
| Website | https://www.zoho.com/crm/ |
4. Star CRM
Star CRM is an affordable and customisable customer relationship management solution for small businesses. Its user-friendly interface supports sales tracking, customer support, and automated communications. Star CRM integrates with third-party tools, allowing businesses to adapt to their needs. It provides a straightforward and efficient way to manage leads, streamline processes, and enhance customer interactions. Ideal for startups and small-scale enterprises, Star CRM offers a no-fuss approach to building strong customer relationships. With Star CRM, businesses can focus on what matters most: growing their customer base and delivering excellent service.
| Price | Custom pricing |
| Key Features | – Customizable interface – Sales tracking – Customer support management – Automated emails and reminders – Integration with third-party tools |
| Why Use It | – Affordable for small businesses – Highly customisable – Supports a variety of industry needs |
| Example | Small businesses looking for simplicity |
| Website | https://www.starcrm.com.my/ |
5. Salesforce
Salesforce is the industry leader in customer relationship management, offering cutting-edge tools for large businesses. It provides comprehensive features, including lead and opportunity management, customisable dashboards, and AI-powered analytics through Einstein. Known for its scalability and robust ecosystem, Salesforce is ideal for enterprises with complex needs. The platform integrates seamlessly with various applications, making it highly adaptable. Salesforce’s community and support resources further enhance its usability. From marketing to customer service, it covers every aspect of CRM.
| Price | From $25/month per user |
| Key Features | – Lead and opportunity management – Customizable dashboards – AI-powered analytics (Einstein) – Email and social media integration – Mobile app support |
| Why Use It | – Leading CRM for large businesses – Advanced AI analytics and insights – Strong community and support ecosystem |
| Example | Large enterprises and global businesses |
| Website | https://www.salesforce.com/ap/crm/ |
6. Freshsales
Freshsales is an intuitive CRM solution designed for small and medium businesses. It offers features like AI-powered lead scoring, multi-channel communication, and sales pipeline management, helping teams close deals faster. Its customisable workflows and detailed analytics make it a versatile choice for businesses aiming to streamline operations. Freshsales stands out for its affordability, user-friendly interface, and robust integrations with popular tools. It’s perfect for startups looking to improve their sales processes without breaking the bank.
| Price | From $15/month per user |
| Key Features | – AI-powered lead-scoring – Sales pipeline management – Multi-channel communication – Custom reporting – Workflow automation |
| Why Use It | – Best for SMBs – Intuitive interface – Affordable pricing with flexible plans |
| Example | Startups and small businesses |
| Website | https://www.freshworks.com/crm/sales/ |
7. Pipedrive
Pipedrive is a visual CRM platform focused on helping sales teams close deals efficiently. Its intuitive pipeline management system simplifies tracking progress and managing activities. Pipedrive’s automation tools reduce manual tasks, while its customisable features allow businesses to tailor it to their unique needs. With integrations for email and reporting, it ensures teams stay organised and informed. Ideal for small to medium-sized businesses, Pipedrive offers a cost-effective way to enhance sales processes.
| Price | From $15/month per user |
| Key Features | – Visual sales pipeline – Customizable workflows – Activity reminders – Email integration – Reporting and analytics |
| Why Use It | – User-friendly interface – Excellent for managing pipelines – Focuses on sales-driven teams |
| Example | Sales-focused teams |
| Website | https://www.pipedrive.com/ |
8. Bitrix24
Bitrix24 is an all-in-one CRM and collaboration tool that offers features like project management, social collaboration, and sales pipeline tracking. Its free plan makes it accessible to small teams, while its paid plans cater to growing businesses. Bitrix24 combines CRM with task management and communication tools, making it ideal for teams managing customer relationships and internal workflows in one platform. It’s perfect for businesses that value versatility and collaboration. With Bitrix24, you can centralise your operations and deliver outstanding customer experiences.
| Price | Free for basic plan, paid from $39/month |
| Key Features | – Project management tools – Social collaboration features – CRM and sales pipeline – Task and document management – Mobile app support |
| Why Use It | – Versatile and all-in-one solution – Great for businesses that need more than just CRM – Free plan available for small teams |
| Example | Small and growing businesses |
| Website | https://www.bitrix24.com/my/?redirect_from=www.bitrix24.com%2F |
9. Monday CRM
Monday CRM is a visually appealing and easy-to-use platform integrating CRM and project management features. It enables teams to track leads, automate repetitive tasks, and collaborate effectively. Monday CRM’s customisable templates and user-friendly interface make it a favourite among teams managing complex projects alongside customer relationships. It is ideal for startups and growing businesses and provides a unique combination of simplicity and functionality. Stay organised and efficient with Monday CRM while building lasting customer connections.
| Price | From $10/month per user |
| Key Features | – Visual CRM interface – Automation of repetitive tasks – Lead tracking – Customisable templates – Collaboration tools |
| Why Use It | – Simple and intuitive – Great for managing projects alongside CRM – Visual interface for easy tracking |
| Example | Project and sales-focused teams |
| Website | https://monday.com/crm |
10. Oracle NetSuite CRM
Oracle NetSuite CRM is an enterprise-grade solution for large organisations with complex needs. It offers comprehensive tools for sales automation, marketing, and customer support. NetSuite CRM integrates seamlessly with its ERP platform, providing real-time analytics and financial insights. Its scalability makes it ideal for businesses planning for future growth. With advanced features and robust reporting capabilities, Oracle NetSuite CRM helps enterprises streamline operations and enhance customer satisfaction.
| Price | Custom pricing |
| Key Features | – Sales automation – Marketing tools – Customer support management – Comprehensive financial integration – Real-time analytics |
| Why Use It | – Enterprise-level solution – Best for large organisations with complex business processes – Strong integration with ERP systems |
| Example | Large enterprises with complex needs |
| Website | https://www.netsuite.com/portal/products/crm.shtml |
Conclusion
Choosing the right CRM system can transform how your business connects with customers and drives sustainable growth. The 10 CRM systems featured in this guide are equipped with diverse features, from AI-powered analytics to seamless integrations, catering to businesses of all sizes. The right CRM tool can streamline workflows, enhance customer satisfaction, and gain critical insights for informed decision-making.
At NewNormz, we’re dedicated to helping businesses excel. Whether you want to refine your marketing strategies, integrate a robust CRM system, or develop a dynamic, user-friendly website to complement your business goals, we’ve got you covered. Contact us today, and let us help you take your business to new heights.
Frequently Asked Questions
1. Which Industries Benefit The Most From CRM Systems?
CRM systems are versatile and can benefit various industries, including retail, healthcare, education, financial services, and manufacturing.
2. What Are The Key Features To Look For In A CRM System?
Key features include contact management, sales tracking, marketing automation, analytics, and seamless integration with existing tools.
3. Can CRM Systems Integrate With Other Tools And Platforms?
Yes, most CRM systems offer integrations with popular tools like email marketing platforms, accounting software, and communication tools.
