Artificial intelligence (AI) tools are becoming essential for creators, marketers, and businesses. AI-powered video tools allow for enhanced editing, faster production times, and the ability to automate repetitive tasks. With 2024 bringing even more innovation, these tools are revolutionising how videos are made and making video production more accessible and efficient. From automating video edits to creating realistic AI-generated voices and scenes, AI video tools offer something for everyone.
Some tools enhance the creative process, while others focus on efficiency and streamlining workflows. As AI continues to advance, these tools are set to transform the video production industry by providing advanced functionalities that save time, reduce costs, and improve quality. In this guide, we’ll explore the 7 best AI video tools for 2024, covering everything from basic editing features to more complex video creation capabilities that can make your videos stand out in a competitive digital landscape.
7 Best AI Video Tools To Ease Your Productivity
Table of Contents
1. CapCut
CapCut is a popular AI-powered video editing tool for quick and easy editing. It offers features such as automatic subtitles, filters, and effects that help creators produce professional-looking content for social media, especially short-form videos.
| Price | Free (Premium options available) |
| Key Features | AI-powered editing, video trimming, automatic subtitles, filters, and effects. |
| Why Use It | Easy-to-use interface, ideal for quick editing and social media content. |
| Example | A TikTok influencer using CapCut to create viral short-form videos. |
| Website | https://www.capcut.com/ |
2. Descript
Descript stands out for its transcription and text-based editing. With powerful AI features like multi-voice synthesis and automatic subtitles, it’s an ideal tool for podcast creators, video editors, and anyone who requires seamless transcription and editing in one platform.
| Price | Free (Paid plans start at $12/month) |
| Key Features | AI transcription, text-based editing, automatic subtitles, multi-voice synthesis. |
| Why Use It | Perfect for podcast creators and video editors who need transcription. |
| Example | A podcast creator using Descript to transcribe and edit their show. |
| Website | https://www.descript.com/ |
3. Runway
Runway is a creative AI tool that offers video editing, background removal, style transfer, and text-to-video generation. It’s perfect for professionals needing advanced features to create visually engaging and innovative video content.
| Price | Free (Paid plans start at $12/month) |
| Key Features | AI video editing, background removal, style transfer, and text-to-video generation. |
| Why Use It | AI video editing, background removal, style transfer, and text-to-video generation. |
| Example | A marketer uses Runway to create dynamic effects and background removal promotional videos. |
| Website | https://runwayml.com/ |
4. Lumen5
Lumen5 uses AI to help businesses turn blog posts and articles into engaging video content. Its stock footage library and automated video scripts simplify video creation for marketing teams and small businesses.
| Price | Free (Paid plans start at $19/month) |
| Key Features | AI-driven video creation, templates, stock footage, automated video scripts. |
| Why Use It | Ideal for marketing teams to quickly turn blog posts into videos. |
| Example | A business is creating a marketing video from a blog post using Lumen5’s automated tool. |
| Website | https://lumen5.com/ |
5. Synthesia
Synthesia creates AI-generated videos with customisable avatars, making producing professional-looking training, corporate, or promotional videos easy. This tool is excellent for businesses creating scalable and personalised content without needing actors or production crews.
| Price | Custom pricing (Starting at $30/month) |
| Key Features | AI avatars, text-to-video, customisable scenes, and multiple languages. |
| Why Use It | Perfect for creating professional-looking videos with AI-generated avatars. |
| Example | A brand using Synthesia to create personalised training videos with AI avatars. |
| Website | https://www.synthesia.io/ |
6. Wondershare Filmora
Wondershare Filmora offers an intuitive video editing interface with AI-driven features like automated colour correction, motion tracking, and advanced editing tools. It’s suitable for beginners and experienced creators who want to create high-quality content for YouTube, social media, and more.
| Price | Starts at $49.99/year |
| Key Features | AI editing, automated colour correction, motion tracking, keyframing, and effects. |
| Why Use It | Easy-to-use editing platform for both beginners and experienced creators. |
| Example | A content creator using Filmora to edit vlogs with built-in AI features. |
| Website | https://filmora.wondershare.com/ |
7. InVideo AI
InVideo is a versatile video creation tool that uses AI to automate video-making. Its template-driven system allows businesses and marketers to easily create professional videos, making it an excellent choice for creating social media content.
| Price | Free (Paid plans start at $10/month) |
| Key Features | Pre-built templates, text-to-video, AI script generator, and media library. |
| Why Use It | Helps marketers and business owners create videos for social media quickly. |
| Example | A small business creates promotional content for Instagram using InVideo’s templates and AI. |
| Website | https://invideo.io/ |
Conclusion
The rise of AI tools in video production is reshaping how content is created and edited, offering businesses and creators new ways to elevate their visuals. From automating tasks like video cropping and colour correction to advanced features such as virtual actors and AI-driven voiceovers, these tools make video production faster, more cost-effective, and highly creative. Whether you’re a YouTuber, marketer, or business aiming to create high-quality videos for social media or advertising, AI video tools provide practical solutions for diverse needs and skill levels.
As AI technology evolves, the capabilities of these video tools are expected to improve, making video creation even more efficient and accessible. By incorporating AI tools into your workflow, you can elevate your content while saving valuable time and resources. Newnormz, a social media marketing agency, specialises in integrating cutting-edge technologies like AI into your marketing strategies. Contact us now to boost your social media content!
Frequently Asked Questions
1. Can Ai Video Tools Create Content From Scratch?
Some, such as Synthesia and DeepBrain, can generate videos from scratch using AI avatars, voiceovers, and stock footage based on a script or topic provided by the user.
2. Are Ai Video Tools Cost-Effective For Small Businesses?
Yes, AI video tools can be cost-effective for small businesses. They often reduce the need for professional video production services, saving time and money in the long run.
3. Do AI video Tools Require Advanced Technical Skills?
Most AI video tools are designed to be user-friendly and do not require advanced technical skills, although familiarity with basic video production concepts can be helpful.
4. How Do Ai Video Tools Enhance The Creative Process?
AI video tools enhance creativity by automating time-consuming tasks, allowing creators to focus on developing more original and engaging content without getting bogged down in technical details.
