Malaysia boasts an impressive lineup of local brands that embody the country’s vibrant culture and entrepreneurial energy. These homegrown brands cover a wide range of industries—from delicious food and contemporary fashion to innovative beauty and tech. Each brand brings something uniquely Malaysian to the table, blending tradition with modern flair to appeal to a broad audience both locally and internationally. Their success isn’t just about business; it’s a testament to the country’s ability to blend cultural heritage with current trends, fostering a sense of pride and helping boost the local economy.
Whether it’s fashion inspired by Malaysia’s heritage or sustainable skincare brands, these companies are setting the bar high by prioritising ethical practices and community impact. Many are devoted to using sustainable materials and supporting local craftspeople, ensuring that their growth positively affects their communities. As they continue to expand, these brands are winning over customers not just in Southeast Asia but around the world. If you’re looking to experience Malaysia’s creativity and originality, these brands offer an authentic glimpse into the nation’s rich, evolving identity.
15 Best Local Brands Malaysia You Should Know About
Table of Contents
1. Fashion
2. F&B
3. Cosmetics
1. Fashion
Malaysia’s local fashion brands are building a name for themselves with their unique style, quality, and innovative designs. They’re creating versatile pieces that suit the tastes of today’s fashion-savvy crowd while also focusing on sustainable, eco-friendly practices. Many of these brands work closely with local artisans, ensuring that each piece is crafted with care and attention to detail. As they continue to expand, these brands add energy and diversity to the fashion scene, capturing the essence of Malaysia’s creativity and entrepreneurial spirit in a way that resonates at home and beyond.
Here are some remarkable local fashion brands in Malaysia that are capturing attention with their distinctive styles and innovative designs:
a) Whimsical
Whimsigirl is a Malaysian fashion brand known for its minimalist, comfortable designs that emphasise timeless style and quality. Founded in Malaysia, the brand has built a loyal following with its relaxed, versatile clothing that prioritises both comfort and style. Whimsigirl’s collection includes a range of clothing such as loose-fitting dresses, tops, pants, and outerwear, often designed in neutral tones and simple silhouettes.
The brand focuses on creating clothing that suits everyday wear, offering pieces that are both functional and stylish for women of all ages. Whimsigirl is also committed to sustainability and ethical production, working with skilled local artisans and paying close attention to the materials used in each piece. By prioritising inclusivity and a thoughtful design approach, Whimsigirl has become a staple for those seeking quality, understated clothing in Malaysia’s local fashion scene.
Website: https://whimsigirl.com/
b) Pestle Mortar Clothing
Pestle & Mortar Clothing is a vibrant streetwear brand hailing from Malaysia, celebrated for its eye-catching designs and urban flair. Drawing inspiration from Southeast Asian culture and heritage, the brand infuses its apparel with modern, graphic elements that resonate with a youthful audience. They offer a diverse range of clothing, including t-shirts, hoodies, jackets, and accessories, all featuring unique graphics and themes that celebrate local life and culture.
More than just a clothing line, Pestle & Mortar seeks to tell authentic stories that connect people through relatable design. The brand collaborates with local artists and organisations, making it a platform for self-expression and cultural pride. As it continues to grow, Pestle & Mortar Clothing has established itself as a leading name in Malaysia’s streetwear scene, winning fans both at home and abroad with its stylish, meaningful creations.
Website: https://pestlemortarclothing.com/
c) Apom
Apom is a contemporary fashion brand based in Malaysia, specialising in stylish women’s wear that offers a fresh approach to everyday attire. With a strong focus on versatility, Apom designs pieces that combine comfort with a modern flair. Their collection includes a variety of clothing such as dresses, tops, and accessories, suitable for everything from casual gatherings to more formal occasions.
What sets Apom apart is its attention to detail and creative designs, often featuring unique silhouettes, fun patterns, and vibrant colours that resonate with a youthful vibe. The brand aims to empower women by providing outfits that encourage self-expression and confidence. By using high-quality materials and skilled craftsmanship, Apom ensures that each garment is not only trendy but also comfortable and practical, making it a favourite among contemporary women in Malaysia and beyond.
Website: https://apom.my/
d) Anaabu
Anaabu is a contemporary fashion brand that originated in Malaysia, dedicated to offering stylish clothing for modern women. With a focus on quality and design, Anaabu creates a diverse collection of garments, including dresses, tops, skirts, and outerwear, all characterised by their sleek lines and minimalist aesthetics.
The brand is passionate about empowering women to express their individuality and confidence through fashion. Anaabu prioritises craftsmanship and uses high-quality materials to ensure that each piece is not only fashionable but also comfortable and long-lasting. By blending modern style with practicality, Anaabu provides versatile options that easily transition from day to night, making it a go-to choice for women looking to enhance their wardrobes with pieces that reflect their unique style.
Website: https://anaabu.co/
e) Earth Heir
Earth Heir is a Malaysian fashion brand dedicated to promoting sustainability and ethical practices in the industry. With its roots in Malaysia, the brand focuses on creating high-quality, handcrafted items that honour local craftsmanship and heritage. Earth Heir offers a diverse range of products, including clothing, accessories, and home decor, all designed with a strong commitment to social responsibility and environmental sustainability.
What makes Earth Heir truly special is its dedication to empowering local artisans and communities by highlighting their skills and traditional techniques. The brand works closely with various craftspeople, ensuring that each product not only has a unique story but also contributes to supporting livelihoods and ethical production methods. By using eco-friendly materials and promoting fair trade practices, Earth Heir aims to create beautiful, meaningful products that positively impact both people and the planet, making it an excellent choice for those who care about mindful and conscious fashion.
Website: https://earthheir.com/
2. F&B
Malaysia’s local food and beverage (F&B) brands are thriving, reflecting the country’s dynamic culinary landscape and innovative approach. These brands provide an impressive variety of products, including artisanal coffee, specialty teas, unique snacks, and gourmet foods, appealing to a wide range of tastes. Many of these local companies are committed to quality and sustainability, often sourcing ingredients responsibly and collaborating with local producers to ensure freshness and authenticity. As these brands gain popularity both at home and abroad, they are not only enhancing Malaysia’s food culture but also making a significant impact on the economy. It’s an exciting time for food lovers to explore the unique and delicious offerings that these local brands bring to the table.
Here are some exceptional local F&B brands in Malaysia that are making waves with their unique and enticing offerings:
a) Secret Recipe
Secret Recipe is a beloved café and bakery chain that started in Malaysia back in 1997. It has gained a loyal following for its delicious cakes, pastries, and comforting meals. The menu is extensive, featuring not only signature cakes like their famous chocolate indulgence and creamy cheesecakes but also a variety of savoury options, including pasta, rice dishes, and fresh salads.
The brand prides itself on using high-quality ingredients and tried-and-true recipes to create delightful experiences for diners. With its warm and inviting atmosphere, Secret Recipe is a great spot for people to relax, enjoy a meal, or treat themselves to something sweet. Over the years, the chain has expanded beyond Malaysia, establishing locations in several countries across Asia, making it a go-to destination for those wanting to experience the charm of Malaysian café culture.
Website: https://www.secretrecipe.com.my/menu
b) Big Apple
Big Apple is a well-loved doughnut chain that originated in Malaysia in 1999. Known for its delightful range of doughnuts, the brand offers an impressive variety of flavours and creative toppings that cater to all tastes. From classic favourites to unique, innovative creations, there’s something to satisfy every sweet tooth.
In addition to their delicious doughnuts, Big Apple also serves a selection of beverages, including coffee and tea, making it a perfect spot to enjoy a sweet treat with a warm drink. The brand places a strong emphasis on quality and freshness, using premium ingredients in all their offerings. With its friendly atmosphere and dedication to customer satisfaction, Big Apple has grown significantly, opening numerous outlets across Malaysia and beyond, becoming a cherished destination for doughnut enthusiasts.
Website: https://www.bigappledonuts.com/
c) Marrybrown
Marrybrown is a well-known fast-food chain that started in Malaysia back in 1981. Over the years, it has grown into one of the largest homegrown fast-food brands in the country. Marrybrown is celebrated for its diverse menu, featuring everything from crispy fried chicken and burgers to rice meals and various side dishes, all designed to provide delicious, affordable options for diners.
What sets Marrybrown apart is its ability to infuse local flavours into its offerings, with items like spicy chicken and distinctive rice dishes that resonate with Malaysian tastes. The chain also includes a range of desserts and beverages to round out the dining experience. With a focus on quality and customer satisfaction, Marrybrown has successfully expanded beyond Malaysia, opening outlets in several countries and becoming a go-to choice for fast-food enthusiasts seeking a taste of Malaysian cuisine.
Website: https://marrybrown.com/
d) Beryl’s Chocolate
Beryl’s Chocolate is a celebrated chocolate brand that originated in Malaysia in 1995. Known for its commitment to quality, Beryl’s produces a wide range of delicious chocolates, including bars, pralines, and assorted gift boxes. The brand takes pride in using premium ingredients and traditional methods to craft their treats, ensuring a delightful chocolate experience for everyone.
Beryl’s offers an impressive selection of flavours, ranging from classic milk and dark chocolates to innovative blends featuring local ingredients like pandan and durian, which reflect Malaysia’s rich culinary heritage. With a focus on quality and creativity, Beryl’s has become a favourite among both locals and visitors. As the brand continues to grow, it has gained international recognition, making it a beloved choice for chocolate enthusiasts around the globe.
Website: https://berylschocolate.com/
e) Zus Coffee
Zus Coffee is a popular coffee brand that originated in Malaysia and has quickly made a name for itself in the local coffee scene. The brand focuses on delivering a unique coffee experience, offering a wide variety of beverages, including everything from rich espresso and creamy lattes to refreshing cold brews, along with non-coffee options like teas and smoothies.
What sets Zus Coffee apart is its dedication to sourcing high-quality coffee beans and employing artisanal brewing techniques, ensuring that every cup is packed with flavour. The brand aims to create a warm and inviting atmosphere where coffee enthusiasts can unwind, work, or enjoy a chat with friends. In addition to its delicious drinks, Zus Coffee also provides a selection of pastries and snacks to enhance the experience. As it continues to grow, Zus Coffee has become a favourite spot for those looking for a great cup of coffee in Malaysia.
Website: https://zuscoffee.com/
3. Cosmetics
Local cosmetics brands in Malaysia are thriving, showcasing the country’s vibrant beauty scene and creative energy. Many of these brands are inspired by the diverse cultural influences of the region, offering a wide array of products that cater to different skin types and beauty needs. From essential skincare items to colourful makeup collections, Malaysian cosmetics brands emphasise quality, often using natural ingredients and sustainable practices. They also focus on inclusivity, ensuring their products suit a variety of skin tones and types. With a dedication to innovation and authenticity, these local brands are gaining traction not only in Malaysia but also internationally, attracting beauty lovers who seek unique, high-quality products that reflect the rich essence of Malaysian culture.
Here are a few notable local cosmetics brands in Malaysia that are making a mark in the beauty industry:
a) Elianto
Elianto is a Malaysian cosmetics brand known for its vibrant and affordable beauty products. Founded in Malaysia, the brand offers a wide range of cosmetics, including makeup, skincare, and beauty tools. Elianto focuses on providing high-quality products at accessible prices, making beauty more attainable for everyone.
The brand is committed to innovation and regularly updates its product lines to reflect current trends and consumer preferences. Elianto’s offerings include everything from foundation and lip colour to face masks and nail care, all designed to enhance natural beauty. By prioritising both quality and affordability, Elianto has established itself as a popular choice among beauty enthusiasts in Malaysia and beyond, allowing individuals to express their unique style without breaking the bank.
Website: https://eliantocosmetics.com/
b) Silkygirl
Silkygirl is a popular cosmetics brand from Malaysia, dedicated to providing affordable beauty products for young women. With a diverse range of offerings, including makeup staples like foundations, lipsticks, eyeliners, and skincare items, Silkygirl makes beauty accessible to everyone without compromising on quality.
The brand prides itself on staying current with the latest beauty trends, frequently launching new collections that resonate with modern consumers. Silkygirl focuses on creating user-friendly products that fit seamlessly into busy lifestyles, empowering women to express themselves confidently. By blending vibrant colours and innovative formulations, Silkygirl has established itself as a go-to choice for beauty enthusiasts in Malaysia and across the region.
Website: https://silkycosmetics.com/
c) Simplysiti
SimplySiti is a Malaysian beauty brand founded by the beloved local artist Siti Nurhaliza. With its roots firmly planted in Malaysia, the brand offers an extensive range of cosmetics and skincare products, including makeup essentials and fragrances. SimplySiti is recognised for its dedication to quality, delivering effective and accessible beauty solutions for a diverse audience.
The brand places a strong emphasis on creating products that meet the varied needs of consumers, often using natural ingredients to boost skincare benefits. SimplySiti is all about empowering individuals to feel confident and beautiful in their own skin. With its focus on innovation and quality, the brand has gained a loyal following, making it a standout player in Malaysia’s vibrant beauty landscape.
Website: https://simplysiti.com.my/
d) LUMI Beauty
LUMI Beauty is a skincare and cosmetics brand from Malaysia that prioritises high-quality, effective products designed to enhance natural beauty. With a mission to meet the unique skincare needs of its customers, LUMI Beauty offers a diverse range of items, including facial cleansers, serums, moisturisers, and makeup.
The brand focuses on using powerful ingredients, often featuring botanical extracts and innovative formulations tailored to various skin types. By emphasising self-care and confidence, LUMI Beauty aims to equip consumers with the essentials they need to achieve healthy, radiant skin. As a result, it has become a beloved choice for beauty enthusiasts in Malaysia and beyond, reflecting a commitment to quality and care in every product.
Website: https://mylumibeauty.my/
e) Velvet Vanity Cosmetics
Velvet Vanity Cosmetics is a Malaysian beauty brand that focuses on makeup products designed to celebrate and enhance natural beauty. Originating from Malaysia, the brand offers a wide array of cosmetics, including lipsticks, eyeshadows, blushes, and more, catering to a variety of skin tones and personal styles.
Known for its dedication to quality and innovation, Velvet Vanity Cosmetics features trendy colours and formulations that resonate with beauty lovers. The brand seeks to empower individuals by providing them with the tools they need to express their unique style and creativity through makeup. With its emphasis on both performance and visual appeal, Velvet Vanity has quickly become a favourite among consumers in search of vibrant and effective beauty options.
Website: https://velvetvanity.co/
Conclusion
Local brands in Malaysia are a vibrant testament to the country’s creativity and entrepreneurial spirit, flourishing across various sectors like fashion, food, and cosmetics. These homegrown enterprises are not just surviving; they are raising the bar when it comes to quality, sustainability, and innovation. By focusing on ethical practices and making a positive impact on their communities, they contribute significantly to the local economy while instilling a sense of pride in Malaysians. Their distinctive products reflect the essence of modern Malaysia, resonating with both local shoppers and international audiences alike.
As these brands continue to grow and evolve, they play a vital role in defining Malaysia’s presence on the global stage. Whether you’re diving into the latest fashion trends, enjoying delightful local cuisine, or exploring cutting-edge beauty products, these brands offer a genuine insight into the rich and varied tapestry of Malaysian culture. Their dedication to quality, creativity, and sustainability makes them deserving of recognition and support, paving the way for future generations of entrepreneurs and innovators in the country.
1. Where Can I Purchase Products From Local Brands?
Products from local brands can be found in various places, including dedicated local boutiques, online stores, and market events. Many brands also have their own websites where you can shop directly.
2. How Do I Know If A Brand Is Truly Local?
To determine if a brand is local, you can check their website or product labels for information about their origin. Local brands typically highlight their Malaysian heritage and often emphasize their commitment to the community and local craftsmanship.
3. What Are Local Brands In Malaysia?
Local brands in Malaysia refer to businesses that are founded and operated within the country, offering products and services across various industries such as fashion, food and beverages, cosmetics, and technology. These brands often reflect Malaysia’s unique culture, creativity, and entrepreneurial spirit.
4. Do Local Cosmetic Brands Offer Products For All Skin Types?
Yes, many local cosmetic brands in Malaysia are committed to inclusivity and offer a diverse range of products designed for various skin types and tones. They often focus on using natural ingredients that cater to the unique needs of Malaysian consumers.
