Top 30 Franchises in Malaysia: A Guide for Aspiring Entrepreneurs

Franchising has grown into a highly popular business model in Malaysia, offering aspiring entrepreneurs the chance to operate under well-established brands with proven systems, solid customer loyalty, and continuous support. By choosing the franchise route, business owners can reduce many of the risks associated with starting a business from scratch while benefiting from a tested framework. From food and beverage to retail and services, the Malaysian market offers a wide array of franchising opportunities.

Top 30 Franchise Businesses to Invest in Malaysia: 

Food & Beverage

The Food & Beverage (F&B) industry is a vibrant sector that encompasses a wide range of businesses, including restaurants, cafes, catering services, food manufacturing, and beverage production 

1. OldTown White Coffee

OldTown White Coffee is synonymous with Malaysian coffee culture and is known for its cosy ambience, which is reminiscent of traditional Malaysian coffee shops. The chain serves local favourites like Ipoh White Coffee, Nasi Lemak, and Kaya Toast, appealing to both locals and tourists. With over 250 outlets, OldTown has grown significantly and exports its products to 13 countries, making it a key player in the Malaysian food and beverage industry.

• Initial Capital: RM700,000 – RM1,000,000
• Franchise Fee: RM80,000
• Royalties: 5% of gross sales

Pros:

• Strong brand recognition ensures customer loyalty and trust.
• Offers flexible store concepts, allowing for various outlet types.
• Comprehensive support from the franchisor, including training, marketing, and operational guidance.

Cons:

• High start-up costs may deter potential franchisees.
• Limited flexibility in menu offerings and business operations, requiring adherence to corporate policies.

2. Marryfbrown

As one of Malaysia’s pioneering fast-food franchises, Marrybrown offers a diverse menu that includes fried chicken, burgers, and local dishes like Nasi Lemak and Mee Kari. With over 500 outlets, the brand has expanded beyond Malaysian borders, successfully establishing a presence in countries like the Philippines and the Middle East. Marrybrown’s focus on value for money makes it a popular choice among families.

• Initial Capital: RM800,000 – RM1,000,000
• Franchise Fee: RM120,000 
• Royalties: 4%

Pros:

• A diverse menu catering to both local and international tastes increases customer appeal.
• Strong local presence with opportunities for global expansion.

Cons:

• Faces stiff competition from international fast-food giants like KFC and McDonald’s.
• High investment requirements compared to smaller

3. Teh Tarik Place

Known for offering authentic Malaysian street food in a casual dining environment, Teh Tarik Place specialises in dishes like Roti Canai and Nasi Lemak, which are favourites among young Malaysians. This franchise has become a popular hangout spot, especially among the youth, thanks to its vibrant ambience and affordable menu.

• Initial Capital: RM600,000 
• Franchise Fee: RM60,000
• Royalties: 5%
• Advertising Fee: 3%

Pros:

• A menu that resonates with local tastes fosters customer loyalty.
• Growth potential with plans to expand into untapped markets, particularly in East Malaysia.

Cons:

• The casual dining concept faces competition from numerous local eateries.
• Limited brand recognition outside Malaysia may hinder expansion efforts​

4. Secret Recipe

Secret Recipe is renowned for its premium cakes and a wide range of both Western and Asian dishes, appealing to diverse culinary preferences. Established in 1997, the franchise has successfully expanded to over 440 outlets across the region, positioning itself as a leading player in the dessert and dining market. With its focus on quality, Secret Recipe offers a satisfying dining experience and is a popular celebration choice.

• Initial Capital: RM600,000 – RM650,000
• Franchise Fee: RM150,000
• Royalties: 5%

Pros:

• Offers a high-quality product range, especially gourmet cakes, attracting a broad customer base.
• A well-established brand with significant market penetration in Malaysia.

Cons:

• The high franchise fee may limit accessibility for some investors.
• Faces competition from both artisanal cake shops and other established franchises.

5. Manhattan Fish Market

Inspired by New York’s famous Fulton Fish Market, Manhattan Fish Market offers a variety of Western seafood dishes in a vibrant and casual dining atmosphere. With over 70 outlets in Asia and the Middle East, it appeals to seafood lovers seeking quality and affordability. The franchise’s unique selling point lies in its diverse seafood menu, catering to both local and international palates.

• Initial Capital: 1,304,800 – RM2,283,400 
• Franchise Fee: RM139,800 
• Royalties: Available upon request 

Pros:

• An appealing and diverse menu that attracts a wide customer base.
• A well-defined brand identity linked to fresh and high-quality seafood offerings.

Cons:

• Competition from other seafood restaurants and casual dining establishments may affect profitability
• Higher start-up costs may be a barrier for some potential franchisees.

6. PappaRich

PappaRich is a well-known franchise that specialises in traditional Malaysian cuisine, offering an extensive menu that includes Nasi Lemak, Hainanese Chicken Rice, and various local snacks. The brand has rapidly expanded, boasting over 100 outlets across Malaysia and other countries. PappaRich focuses on providing a comfortable dining experience that showcases Malaysian culture and heritage, making it a popular choice for families and tourists alike.

• Initial Capital: RM1,200,000 onwards
• Franchise Fee: RM60,000 – RM80,000
• Royalties: 5% of gross sales per month

Pros:

• Offers a diverse menu that appeals to local tastes and preferences.
• Strong brand identity associated with Malaysian heritage and culture.

Cons:

• Higher initial investment may not be suitable for all investors.
• Intense competition in the casual dining sector.

7. KFC (Kentucky Fried Chicken)

KFC is one of the most recognised fast-food franchises globally and has a significant presence in Malaysia. Known for its fried chicken, sides, and unique blends of spices, KFC attracts a diverse clientele, from families to young professionals. The brand is continually innovating its menu with local adaptations to cater to Malaysian tastes, such as Nasi Lemak and KFC Zinger.

• Initial Capital: RM5,592,000 onwards 
• Franchise Fee: –
• Royalties: 5%

Pros:

• Global brand recognition ensures a steady stream of customers.
• Strong operational support and established supply chain management.

Cons:

• High initial investment and ongoing costs.
• Competition from other major fast-food chains can impact profitability.

8. Pizza Hut

Another global giant, Pizza Hut, has made a significant impact on the Malaysian food scene, offering a diverse menu that includes pizzas, pasta, and local specialties. With over 350 outlets across the country, the franchise provides various dining options, including dine-in, takeaway, and delivery.

• Initial Capital: RM3,001,250.00 
• Franchise Fee: RM107,187.50 
• Royalties: 6%

Pros:

• Well-established brand with a loyal customer base.
• Flexible outlet formats, including kiosks, dine-in restaurants, and delivery services.

Cons:

• The competitive landscape in the pizza market can affect growth.
• High operational costs associated with maintaining quality and service standards.

9. A&W

A&W is known for its root beer and fast-food offerings, including burgers and hot dogs. The franchise has been a staple in Malaysia for decades and continues to attract customers with its nostalgic branding and menu. A&W emphasises a unique dining experience that combines classic fast food with a local twist.

• Initial Capital: RM128,625.00 
• Franchise Fee: RM107,187.50 
• Royalties: 6%

Pros:

• Strong brand loyalty due to its long-standing presence in the market.
• Unique menu offerings that differentiate it from competitors.

Cons:

• Limited growth potential compared to other fast-food giants.
• Requires constant innovation to stay relevant​.

10. Giant Supermarket

Giant Supermarket is one of Malaysia’s largest retail chains, offering a wide range of products from groceries to household items. With over 150 outlets, Giant provides a comprehensive shopping experience that caters to various consumer needs.

• Initial Capital: RM1,000,000 – RM3,000,000
• Franchise Fee: RM150,000
• Royalties: 3%

Pros:

• Established brand with a strong market presence.
• Diverse product offerings attract a broad customer base.

Cons:

• High initial investment and operational costs.
• A competitive retail environment can impact profitability.

Retail & Convenience Store Franchises

This section covers franchises that offer retail services, convenience stores, and consumer products, highlighting their unique offerings and market presence.

11. 7-Eleven

7-Eleven is Malaysia’s most recognised convenience store chain, providing a wide range of products, including snacks, beverages, and household items. With over 2,000 outlets nationwide, it caters to the on-the-go lifestyle of consumers, making it a popular choice for quick shopping needs. The franchise model allows for a flexible operating schedule, with many stores open 24/7.

• Initial Capital: RM 250,000 
• Franchise Fee: RM 100,000 
• Royalties: 10% 

Pros:

• Strong brand recognition and customer loyalty.
• A diverse product range attracts various consumer demographics.

Cons:

• Intense competition from other convenience store chains.
• Initial setup costs can be significant.

12. Leno 

Established in 1994, Leno is a Malaysian brand that initially began as a direct sales company and has evolved into a prominent franchise. With numerous franchise outlets strategically located throughout Malaysia, Leno aims to provide convenience to its members. The company is committed to expanding its franchise program and enhancing its operational capabilities. With a solid foundation and extensive experience, Leno is now focusing on international growth to meet global market demand. 

• Initial Capital: RM30,000 – RM60,000
• Franchise Fee: RM20,000
• Royalties: 1% Monthly 

Pros:

• Rapidly growing brand with a solid customer base.
• Comprehensive support and training are provided to franchisees.

Cons:

• Market saturation in certain areas may impact new outlets.
• Requires efficient inventory management.

13. MyNews

MyNews is a popular local convenience store chain with a strong nationwide presence. It focuses on providing essential goods, snacks, and beverages, alongside services like bill payment and ticketing. The franchise emphasises convenience and customer service, making it a go-to choice for quick shopping trips.

• Initial Capital: RM250,000 – RM450,000
• Franchise Fee: RM40,000
• Royalties: 5%

Pros:

• Strong community ties and local brand recognition.
• Versatile product offerings cater to various customer needs.

Cons:

• Competitive landscape with many convenience store options.
• Dependence on foot traffic for sales.

14. Focus Point

With the rising demand for optical products in Malaysia, Focus Point has positioned itself to capture a significant share of the optical market. As the largest optical chain store and the only major optical chain listed on the Kuala Lumpur Stock Exchange (KLSE), Focus Point has achieved considerable success through its franchise program. The company actively seeks potential franchisees to meet the growing optical needs of Malaysians.

Initial Capital: RM400,000 – RM500,000
Franchise Fee: RM60,000
Royalties: 5%
Advertising Fees: Available upon request

Pros:

• An established leader in the optical market with a strong brand presence.
• High potential for growth due to increasing consumer demand for optical products.

Cons:

• Competitive landscape with various optical retailers.
• Requires ongoing marketing efforts to maintain brand visibility.

15. MEIKO

MEIKO is a prominent brand under Goldlife Marketing Sdn Bhd, a growing Malaysian company specialising in healthcare and beauty products. Founded by a group of young entrepreneurs dedicated to promoting healthy lifestyles, MEIKO aims to raise awareness about health, particularly among those who may neglect their well-being due to busy lifestyles. To address this, the brand offers a range of Japan-formulated healthcare products designed to help individuals reclaim their health and vitality.

Initial Capital: RM400,000
Franchise Fee: RM50,000
Royalties: 4%
Advertising Fees: 1%

Pros:

• Focus on health awareness and innovative healthcare solutions.
• Opportunity to be part of a dynamic brand with a community-driven approach.

Cons:

• Emerging brands may require additional effort for market penetration.
• Competition from well-established health and beauty retailers.

Education & Learning Franchises

Franchises in the education and enrichment sector cater to academic and skill development, providing valuable services to students and parents alike.

16. Kumon

Kumon is a globally recognised education franchise focusing on self-learning for young learners. The franchise offers programs in mathematics and reading, helping children develop essential skills at their own pace. With a presence in Malaysia for many years, Kumon continues to grow, fostering a love for learning among students.

• Initial Capital: RM70,000 – RM100,000
• Franchise Fee: RM10,000
• Royalties: Available upon request 

Pros:

• Established methodology with proven results.
• Comprehensive training and ongoing support for franchisees.

Cons:

• High competition in the tutoring sector.
• Requires strong marketing efforts to attract students.

17. Adam Khoo Learning Centre (AKLC)

AKLC is a leading educational franchise that employs accelerated learning techniques, multi-sensory teaching methods, and whole-brain integration to help students aged 7 to 16 excel in subjects like English, Maths, Science, and Chinese. The franchise offers uniquely designed weekly classes, intensive exam skills workshops, and engaging learning experiences such as writing camps and learning trails during school holidays. AKLC is dedicated to empowering students to achieve top grades and enhance their overall learning experience.

Initial Capital: RM513,960.00
Franchise Fees: Details upon discussion
Royalties: Details upon discussion
Marketing/A&P Fund: 5% of Gross Revenue

Pros:

• Innovative, engaging teaching methods that cater to various learning styles.
• Growing demand for quality educational programs tailored to individual student needs.

Cons:

• Initial capital may be significant compared to other education franchises.
• Ongoing investment in tutor training and quality assurance is essential for success.

18. Smart Reader Kids

Smart Reader Kids is a Malaysian-owned early childhood education franchise that provides preschool programs focusing on holistic development. With a strong emphasis on creativity and critical thinking, Smart Reader Kids has established itself as a trusted choice for parents looking for quality early education for their children.

• Initial Capital: RM230,000
• Franchise Fee: RM40,000
• Royalties: 20% 

Pros:

• Strong community presence and brand recognition.
• Comprehensive training programs for teachers and franchisees.

Cons:

• High competition in the early childhood education sector.
• Ongoing costs associated with curriculum updates and materials.

19. STC 

Established on July 1st, 1998, STC t is a reputable franchisor specialising in primary school tuition and daycare services. Known for its effective learning methodologies, STC focuses on helping children excel in their educational pursuits. With extensive experience in the field, STC has developed tailored business plans that support busy franchisees in exploring mutually beneficial ventures, particularly in the Klang Valley. Their expansion strategy includes establishing Master Franchisors in various states and welcoming joint venture investors to grow alongside them.

Initial Capital: RM100,000
Franchise Fees: RM45,000
Royalty: RM500 (per month)

Pros:

• Established a brand with a focus on educational excellence.
• Comprehensive support is provided to franchisees, enhancing operational success.

Cons:

• The competitive landscape in the education sector may require strategic marketing efforts.
• Potential challenges in maintaining service quality across multiple locations.

20. Cambridge English for Life

Cambridge English for Life focuses on English language learning, providing courses for students of all ages. With a reputation for quality education and global brand backing, the franchise has grown in popularity in Malaysia, appealing to parents who value English proficiency.

• Initial Capital: RM250,000
• Franchise Fee: RM50,000 – RM60,000 
• Royalties: 18% of tutorial fees 

Pros:

• Strong brand association with quality English education.
• Comprehensive support and resources for franchisees.

Cons:

• High competition from other language centres.
• Requires ongoing marketing efforts to attract new students.

Fitness Franchises

Explore growing franchises in fitness and wellness, including gyms and health services, that cater to the increasing demand for health-conscious lifestyles.

21. Anytime Fitness

Anytime Fitness is a globally recognised fitness chain offering 24/7 gym access. With numerous locations in Malaysia, the franchise caters to fitness enthusiasts seeking flexibility in their workout schedules. The brand is known for its supportive community and effective training programs.

• Initial Capital: RM 1,200,000 
• Franchise Fee: RM 256,980.00 
• Royalties: RM 6,400 

Pros:

• Global brand recognition and strong membership model.
• Comprehensive training and support for franchisees.

Cons:

• High initial investment and ongoing operational costs.
• Dependence on local market dynamics for success.

22. Gintell

Gintell is one of the leading healthcare chain stores in Southeast Asia, boasting over 85 outlets across Malaysia since its establishment in 1996. The brand embodies its values of “Health, Love, Life,” catering to the growing demand for healthcare products that promote a healthy and quality lifestyle. Gintell’s product range spans four main categories: relaxation, reflexology, beauty & slimming, and fitness. Their ongoing brand-building initiatives and comprehensive market research have been vital to their sustained success in the industry.

Initial Capital: Available Upon Request
Franchise Fees: Available Upon Request
Marketing/A&P Fund: Available Upon Request
Royalty: Available Upon Request

Pros:

• Strong presence in the healthcare sector with a diverse product range.
• Ongoing brand-building efforts support franchise growth and visibility.

Cons:

• Details on initial capital and fees are not publicly disclosed, which may require further inquiry.

23. The Lash Lab

The Lash Lab specialises in beauty services, particularly eyelash extensions and beauty treatments. As a growing beauty franchise, it has carved a niche in the Malaysian market, appealing to consumers looking for personalised beauty services.

• Initial Capital: RM 320,796.70
• Franchise Fee: RM 107,075.00
• Royalties: 8%

Pros:

• Rising demand for beauty services creates growth opportunities.
• Strong training and support for franchisees.

Cons:

• Market competition may limit growth in some areas.
• Requires effective marketing strategies to attract new members.

24. F45 Training

F45 Training has gained popularity in Malaysia as a functional fitness gym franchise. The franchise offers high-intensity workouts and team training sessions, catering to fitness enthusiasts looking for a dynamic workout experience. F45 has rapidly expanded in recent years, capitalising on the trend of group fitness.

• Initial Capital: RM1,259,202
• Franchise Fee: –
• Royalties: –

Pros:

• Strong brand appeal with a community-oriented approach.
• Innovative workout programs keep members engaged.

Cons:

• Initial setup costs can be significant.
• Requires ongoing marketing efforts to maintain visibility.

Automotive & Service Franchises

Automotive-related franchises offer essential services such as repairs, rentals, and cleaning, catering to vehicle owners’ needs.

25. BKZ Bikerz

BKZ Bikerz, operated by BiKERZ Sdn Bhd, has been a prominent player in the Malaysian motorcycle retail industry for over 47 years. Originally known as Hock Siang Hin Motor Trading Co, the company rebranded to focus on providing exceptional customer satisfaction, high-quality products, and outstanding service at reasonable prices. With a commitment to quality and a strong emphasis on customer experience, BKZ Bikerz continues to thrive in the competitive motorcycle market.

Franchise Fees: –
Royalty: Available Upon Request
Initial Capital: RM65,000

Pros:

• Long-standing experience in the motorcycle industry ensures operational stability.
• A strong focus on customer satisfaction and quality service enhances brand loyalty.

Cons:

• Lack of franchise fees may indicate a need for other forms of financial commitment.
• Details regarding royalty and ongoing fees are not publicly disclosed, so further inquiry is required.

26. MyRide 

MyRide is an innovative e-hailing service in Malaysia, similar to Grab, offering a variety of transportation solutions for passengers and drivers alike. As a local brand, MyRide focuses on providing affordable, efficient, and reliable ride-hailing services across different cities in Malaysia. The company offers opportunities for franchisees to operate and expand the MyRide service in new locations, making it an attractive business venture for aspiring entrepreneurs. With a proven operational model and a strong focus on customer satisfaction, MyRide ensures that both passengers and drivers benefit from a seamless and safe experience.

Franchise Fees: Available Upon Request
Royalty: Available Upon Request
Initial Capital: RM95,000 onwards

Pros:

• Growing market demand for e-hailing services in Malaysia.
• Established a support system and scalable business model for franchisees.

Cons:

• Specific details on franchise fees and royalties are not disclosed upfront.
• Competitive landscape with other major e-hailing services like Grab in the market.

27. Supwave 

Supwave, owned by Cars Autoland (M) Sdn Bhd, is one of Malaysia’s leading car beauty centers, offering the latest car grooming and detailing technologies imported from America, England, and Germany. Located in Johor Bahru, Supwave provides a comprehensive range of services, including rapid repair (quick paint recovery) and vehicle fumigation for interior disinfection. 

Franchise Fees: Available Upon Request
Royalty: Available Upon Request
Initial Capital: RM120,000 to RM180,000

Pros:

• Diverse car grooming services attract a wide customer base.
• Strong support system for franchisees, ensuring business success.

Cons:

• Details regarding franchise fees and royalties require clarification.
• Competition in the car wash sector may vary by location.

Beauty and Health 

The Beauty and Health industry is a dynamic and rapidly growing sector that focuses on enhancing physical appearance and overall well-being. It encompasses a wide array of services and products, including skincare, haircare, cosmetics, wellness treatments, and nutritional supplements. 

28. Allunique 

Established in February 2009, Allunique is Malaysia’s first Hair Restoration Centre, utilising state-of-the-art technology to address various hair problems effectively. The first outlet opened in Kuching, Sarawak, quickly gaining recognition for its hair restoration therapy services for both men and women. Over the years, Allunique expanded its offerings to include beauty and slimming services in collaboration with international brands like UNISENSE and THALGO.

By integrating proven medical therapies in Hair Restoration, Slimming, and Beauty, Allunique has established itself as a major player in the Beauty and Wellness industry, catering to customers seeking effective and scientifically backed treatments.

Franchise Fees: RM150,000 – RM250,000
Royalty: 5%
Initial Capital: RM300,000

Pros:

• Established Brand: Allunique has a strong reputation as the first Hair Restoration Centre in Malaysia, attracting customers seeking specialised hair treatments.
• Diverse Services: The integration of beauty and slimming services expands the potential customer base, increasing revenue streams.

Cons:

• High Initial Investment: The RM300,000 initial capital requirement may be a barrier for some potential franchisees.
• Franchise Fees: The franchise fees ranging from RM150,000 to RM250,000 may require substantial financial commitment.

29. Allcare Pharmahealth

Allcare Pharmahealth is a community pharmacy and healthcare retailer dedicated to serving all age groups. Established in 2004, the franchise emerged from the legacy of the Alsyifaa Group of Companies, boasting over 100 years of combined experience. The first store, known as Farmasi Alsyifaa, opened in Temerloh, Pahang, in 1990.

Allcare Pharmahealth focuses on delivering quality service and a diverse range of health, beauty, and lifestyle products. As the demand for quick dispensary services grows, Allcare Pharmahealth is expanding its franchise opportunities, aiming to partner with individuals who share a commitment to community health and wellness.

Franchise Fees: RM25,000
Royalty: 1% of monthly gross sales
Initial Capital: RM250,000

Pros:

• Community Focus: The franchise emphasises community health and wellness, appealing to customers and franchisees interested in making a positive impact.
• Legacy Brand: With over 100 years of accumulated experience, the brand benefits from a trusted reputation in the pharmacy sector.
• Growing Market: The demand for quick dispensary services is on the rise, offering franchisees a timely opportunity in a growing market.

Cons:

• Regulatory Requirements: Franchisees must be registered pharmacists, which limits potential franchisees to a specific demographic.
• Initial Investment: Although lower than Allunique, the RM250,000 initial capital is still significant.

30. Celmonze The Signature 

Celmonze The Signature is a leading name in the skincare and beauty industry in Malaysia and Singapore. The brand provides a holistic beauty retreat experience, offering a variety of luxurious services focused on facial and body wellness. With over 18 years of industry experience, Celmonze The Signature combines innovative treatments with high-quality service to rejuvenate customers’ minds, bodies, and souls.Through its Franchise Programme, Celmonze The Signature allows aspiring entrepreneurs to join as skin solution specialists, benefiting from a proven business model and extensive support to ensure success in the beauty market.

Franchise Fees: RM 64,331.25
Royalty: 2%
Estimated Initial Capital: RM 428,875 

Pros:

• Established Experience: With over 18 years in the beauty industry, Celmonze The Signature provides a proven business model and operational support.
• Comprehensive Training: Franchisees receive bespoke support, including marketing and operational assistance, increasing chances of success.
• Strong Brand Recognition: Celmonze’s brand awareness helps attract new customers, enhancing the potential for repeat business.

Cons:

• Higher Initial Costs: The estimated initial capital of USD100,000 may be prohibitive for some investors.
• Franchise Fees: The RM 64,331.25 franchise fee, while reasonable, adds to the overall investment required.

Conclusion

The appeal and diversity of franchise opportunities in Malaysia present a wealth of options for aspiring entrepreneurs. With franchises spanning various sectors—from retail and education to health and automotive services—there’s a business model to suit every interest and market demand. As you explore potential franchise options, consider your passion and the needs of your local market to find the perfect fit. With the right franchise, you can embark on a rewarding journey in the vibrant Malaysian business landscape.