In Malaysia, YouTube has become one of the most influential platforms for entertainment, education, and content consumption. From lifestyle vlogs to gaming, beauty tutorials, and educational content, the platform has empowered countless creators to build strong, engaged communities. With millions of active users, Malaysian YouTubers have risen to prominence for their creative content, shaping trends, driving conversations, and influencing the masses in ways traditional media never could.
In 2024, the competition among content creators intensified, with some YouTubers amassing millions of subscribers. These influencers are not just entertainers but digital entrepreneurs, forging partnerships with brands and using their platforms to amplify their reach. From high-quality vlogs to relatable humour, these top creators have captivated the Malaysian audience and helped define a new era of digital entertainment.
4 Key Criteria for the Most Followed YouTubers Ranking.
The YouTubers in this article have been ranked based on several key factors. While subscriber count is crucial in determining popularity, engagement rates, content variety, and influence within Malaysia’s online community also contribute to their ranking. Key criteria include:
- Subscriber Count
The total number of subscribers directly measures the channel’s popularity.
- Engagement Rate
The level of interaction on the channel, such as likes, shares, and comments, reflects how active and engaged the audience is.
- Content-Type
The type of content, whether vlogs, tutorials, music, or gaming, showcases the diversity of the creator’s portfolio.
- Influence
The creator’s overall influence on trends, brand collaborations, and cultural impact within Malaysia.
Top 15 Most Followed YouTubers in Malaysia 2024
Table of Contents
1. Alieff Irfan: 5.74M subscribers
Alieff Irfan is a popular Malaysian YouTuber known for his creative short films and comedic skits. His content often reflects everyday Malaysian life, infused with humour and relatable situations. One of his viral videos, Mat Luthfi Parodi, features parodies of local celebrities and social issues, quickly gaining traction with his witty approach. Alieff’s ability to tell engaging stories has garnered him a loyal fanbase, making him a standout in the local content creation scene.
2. Alyssa Dezek: 4.75M subscribers
Alyssa Dezek is a child prodigy in the Malaysian YouTube community, known for her music covers and original songs. She gained national fame with her ukulele performances and viral video Lagu Untuk Kamu, which attracted millions of views. Alyssa’s natural talent and charming personality have made her one of Malaysia’s most beloved young stars, with fans enjoying her musical journey from a young age.
3. JO Channel: 4.15M subscribers
JO Channel is one of Malaysia’s top family-friendly YouTube channels, known for engaging toy reviews and unboxing videos. Catering primarily to children, the channel also features a variety of fun challenges, like board game competitions, that involve parents and kids. In addition to their popular toy content, JO Channel shares lifestyle tips, parenting strategies, and exciting travel vlogs. With its wholesome and interactive content, JO Channel has become a favourite for families looking for entertaining and educational material that brings parents and children together in a fun way.
4. Jordan Yeoh Fitness: 4.02M subscribers
Jordan Yeoh is a fitness influencer who provides workout routines, diet tips, and healthy lifestyle advice through his YouTube channel. Known for his well-structured home workout videos, Jordan gained massive popularity with his Full Body Home Workout video, which became widely shared during the pandemic. His easy-to-follow fitness plans and motivational approach have helped many viewers embark on their fitness journeys.
5. Astro Gempak: 3.85M subscribers
Astro Gempak is a leading entertainment channel in Malaysia. It features celebrity interviews, TV show highlights, and exclusive content from the entertainment industry. The channel went viral with its Big Stage series, which showcases up-and-coming local artists competing in a singing competition. Astro Gempak is a go-to source for Malaysian entertainment fans, offering both news and entertainment on one platform.
6. Namewee: 3.62M subscribers
Namewee is a renowned Malaysian-Chinese artist whose creative works span music, film, and social commentary. His fame skyrocketed with the release of the controversial song “Negarakuku,” a remake of Malaysia’s national anthem that sparked public debate. Namewee’s YouTube channel offers a dynamic mix of content, including official music videos, mall tours, and behind-the-scenes footage from his films. His distinctive style, blending hip-hop with cultural narratives, has captured the attention of millions, making him one of Malaysia’s most followed YouTubers. His fearless approach to addressing sensitive topics intrigues audiences with his bold artistic expression.
7. Nur Amira Syahira: 2.92M subscribers
Nur Amira Syahira, known simply as Amira, is a multi-talented Malaysian sensation who shines as a drummer, lawyer, singer, and actress. Self-taught through YouTube tutorials, she has transformed into a world-class drummer and a role model for women everywhere. Amira shares engaging content on her YouTube channel, including drum covers of trending TikTok hits, travel vlogs, and thrilling off-road adventures. Her tutorial videos are viral, as they inspire and guide aspiring musicians in their drumming journey.
8. Syahmi Sazli: 2.76M subscribers
Syahmi Sazli is a content creator known for his comedic sketches and short films, often incorporating relatable humour about Malaysian culture. His viral video Avengers Versi Kelantan, highlights common social scenarios in Malaysia with a humorous twist. Syahmi’s storytelling style has gained him millions of views and cemented his place as one of the top YouTubers in the country.
9. MVM Music: 2.61M subscribers
MVM Productions’ YouTube channel serves as an essential platform for music enthusiasts. As a music label in Malaysia, it manages renowned artists such as Floor88, Azzam Sham, and Baby Shima. The channel features a comprehensive collection of music video compilations and updated song covers, offering audiences an insightful glimpse into the intricacies of music production through behind-the-scenes footage. Additionally, the channel hosts the talk show Rusa Cafe, where featured artists engage in thoughtful discussions about life, love, and their musical journeys.
10. Isa Isarb: 2.58M subscribers
Isa Isarb is known for his prank videos, social experiments, and challenges, often delivering content filled with humour and surprise. His viral Pengemis Beli Satu Kedai video, where he conducted a social experiment to see how people would react to him asking for donations, gained significant attention. Isa’s ability to blend humour with social commentary has made him a household name on YouTube.
11. Aqil Zulkiflee: 2.32M subscribers
Aqil Zulkiflee is known for sharing delightful family moments that resonate with viewers of all ages. His channel is rich in kid-friendly content, featuring engaging unboxing videos of toys, electronics, and fashion items, which appeal to younger audiences. Additionally, Aqil entertains his fans with humorous prank videos and exciting food challenges that drive high engagement. His vibrant personality and playful approach have garnered him millions of followers across various platforms, including over one million on Instagram.
12. MeleTOP: 1.97M subscribers
MeleTOP is a dynamic talk show that dives into the latest gossip and trends in the entertainment world, featuring a star-studded lineup of renowned celebrities and influencers. The show goes beyond traditional interviews by engaging in trending topics, including popular dance challenges and humorous parodies that resonate with a wide audience. With its fresh and entertaining content, MeleTOP successfully garners substantial online engagement, making it a must-watch for fans of Malaysian showbiz.
13. Zukie Mohamad: 1.9M subscribers
Zulkifli Mohamad, popularly known as Zukie, is a YouTuber and social media star celebrated for his entertaining and humorous parodies. His engaging short skits have captured audiences’ attention, with one of his full-length films achieving over 4 million views on YouTube, showcasing his creative prowess. In addition to his parodies, Zukie produces various content, including vlogs, prank videos, music, and unboxing experiences featuring popular toys.
14. Baby Shima: 1.84M subscribers
Baby Shima, a beloved Malaysian singer, has gained immense popularity with over 1.6 million subscribers on YouTube. Her channel features various live music performances, covers of popular songs, and Smule duets with other renowned artists. Shima’s talent goes beyond just singing; she has also ventured into filmmaking, producing a horror film released on her YouTube channel. With her enchanting voice, radiant smile, and versatile abilities, Baby Shima has established herself as one of Malaysia’s most admired musicians, captivating audiences with her creative content across multiple platforms.
15. Soloz Club: 1.81M subscribers
The Soloz Club is a dynamic gaming channel created for Soloz, a renowned gamer in Malaysia. Known for his versatility, Soloz expertly plays many games, including PUBG, Mobile Legends, and Among Us, sharing valuable tips and strategies that keep his subscribers engaged. The channel also offers more than just game streams; it includes vlogs, Q&A sessions, and unboxing videos of various gaming products. One standout video featured the unboxing and review of the Facebook Gaming Chair, which garnered over 1.2 million views and 50,000 engagements.
3 Key Trends in the Malaysian YouTube Community
The Malaysian YouTube community has multiplied and diversified over the past few years. Content creators produce unique and culturally relevant material that resonates with local and international audiences. Key trends that have emerged in this space include:
a) Rise of Niche Content
Channels focused on specific interests, such as food reviews, lifestyle vlogs, beauty tutorials, and travelogues, are becoming increasingly popular. Creators are honing in on smaller but highly engaged audiences.
b) Collaborations and Brand Partnerships
Malaysian YouTubers are leveraging collaborations with other creators and brands to expand their reach and diversify content.
c) Authenticity in Content
Audiences gravitate towards more authentic and relatable content. Personal stories and daily vlogs appeal to a Malaysian audience seeking connection.
What Makes Malaysian YouTube Content Unique?
Malaysian YouTubers bring a diverse blend of content that reflects the country’s rich cultural tapestry. Here’s what makes their content stand out:
- Cultural Diversity
With content in Malay, English, Tamil, and Mandarin, Malaysian YouTubers cater to a multilingual audience. They often incorporate local customs, food, and humour, making their content relatable to various ethnic groups in Malaysia.
- Local Narratives
Creators blend global trends with local elements, offering unique perspectives on fashion, travel, and social issues. This gives their content an edge as viewers resonate with their stories and experiences.
- Engagement with Social Issues
Some YouTubers address pressing social and environmental issues in Malaysia, making them entertainers and voices of change.
Popular Genres in the Malaysian YouTube Space
The Malaysian YouTube scene is diverse, with popular genres including:
- Vlogs
Personal vlogs are where creators share their daily lives, travel adventures, or even behind-the-scenes content, which have massive followings.
- Beauty and Fashion
Tutorials, product reviews, and fashion hauls are expected, with influencers showcasing local and international brands.
- Gaming
The gaming community thrives, with gamers streaming live gameplay, reviews, and tutorials.
- Food Reviews
Malaysians are passionate about food, and content centred on food exploration, street food reviews, and cooking tutorials attracts large audiences.
Role of Language
Malaysia’s multilingual nature plays a crucial role in shaping its YouTube content. While many YouTubers create content in English to appeal to global audiences, there is a strong representation of Malay, Mandarin, and Tamil content. This variety allows Malaysian YouTubers to cater to both local and international audiences while also embracing their cultural identities.
Shift Towards Collaborations and Brand Partnerships
Collaborations and brand deals have become prominent in the Malaysian YouTube ecosystem. Creators partner with brands for sponsored content or launch campaigns that showcase products and services. This trend benefits creators and businesses, providing creators with monetisation opportunities while brands gain exposure through influencer marketing.
The Rise of Influencer Marketing in Malaysia
The role of YouTubers in Malaysia extends beyond entertainment, as they wield significant influence over consumer behaviour. Influencer marketing is growing rapidly, with brands turning to popular YouTubers to promote products and services. YouTubers’ endorsements can increase brand visibility and credibility, from beauty products to food delivery apps.
YouTubers also use their platforms to promote social causes, leveraging their influence for fundraising, awareness campaigns, and policy advocacy. This dual role as entertainers and influencers makes Malaysian YouTubers integral to business and social impact efforts.
Future of YouTube in Malaysia
Looking ahead to 2025, YouTube in Malaysia is set to continue its upward trajectory. Some predictions for the future of YouTube in Malaysia include:
- Growth of Short-Form Content
With the introduction of YouTube Shorts, creators are embracing shorter, bite-sized videos to engage their audience quickly. This format is expected to gain more traction in the coming years.
- Increased Monetisation Opportunities
YouTube’s evolving monetisation options, such as channel memberships and Super Chats, will provide Malaysian creators with more income-generating options.
- Emergence of New Stars
As the platform grows, new creators will continue to rise, offering fresh content and perspectives, particularly in emerging niches like sustainable living, mental health, and educational content.
Conclusion
The top 15 most-followed YouTubers in Malaysia have significantly impacted the country’s digital landscape. These influencers entertain millions, drive trends, and influence purchasing decisions. From vlogs that offer glimpses into personal lives to brand endorsements and social campaigns, these creators are at the heart of the local digital content revolution.
As YouTube continues to evolve, these creators will remain at the forefront of this dynamic space. Whether promoting new products, sharing personal journeys, or raising awareness about social issues, their influence will continue to shape Malaysia’s online and offline culture.
1. How Do Malaysian Youtubers Earn Income From Their Content?
Malaysian YouTubers generate income through multiple revenue streams, including YouTube ads, sponsorships, brand collaborations, affiliate marketing, and merchandise sales.
2. What Role Do Collaborations Play In The Success Of Malaysian YouTubers?
Collaborations are a significant factor in the success of many Malaysian YouTubers. Joint projects, guest appearances, and cross-promotions with other influencers or brands help them expand their audiences. Collaborations also keep their content fresh and relevant, increasing engagement and followership.
3. What Is The Biggest Mistake To Avoid When Starting On Youtube?
The biggest mistake to avoid when starting on YouTube is ignoring your audience. Many new creators make content they enjoy without considering what their viewers want to see. To grow your channel, it’s essential to focus on what appeals to your target audience. Other common mistakes include inconsistent posting, poor video quality, not using SEO effectively (like titles and keywords), and failing to engage with your viewers through comments and social media.
